IDNZ | Create My Persona App

Create My Persona

An IDNZ | id.ac.nz Marketing Tool

Create detailed user personas and generate intelligent, AI-driven content for higher-converting digital marketing campaigns.

Step 1 of 10

👋 Welcome!

Build a detailed buyer persona in 10 minutes. Get clear insights to improve your marketing, messaging, and sales.

Your Business

First, tell us about what you do.

Keep it simple. What do you sell or provide?

What's your biggest advantage? Why would someone choose you?

👤

Now, who's your ideal customer?

Great! You've defined your business context. Now we'll create a detailed profile of the specific decision-maker who would benefit most from your offering.

Who Are They?

Start with the basics.

Be specific. What do they do?

Their Professional Life

What's their background and responsibilities?

What Do They Want?

What are they trying to achieve?

What does success look like for them?

What Problems Do They Face?

What gets in their way?

What keeps them up at night?

How Do They Make Decisions?

Who influences their choices?

How Do They Learn?

Where do they get information?

What Are Their Concerns?

What might stop them from buying?

In Their Own Words

How would they describe their problem?

Use their exact words, not marketing speak.

Name Your Persona

Give them a name and quick description.

Make it memorable and easy to reference.

✨ Your Persona is Ready!

Your persona is ready. Print it, share it, or generate content ideas.

✨ Generate Content Ideas

Choose platforms to get content ideas for this persona.

💼
LinkedIn
📸
Instagram
🐦
Twitter/X
👥
Facebook
📝
Blog
📧
Email
🎥
YouTube
🎵
TikTok

📖 Generate User Stories

See how this persona might use your product or service.

🎯

Ready to Transform Your Marketing Strategy?

Schedule a complimentary consultation with an IDNZ Business Marketing Mentor to discuss your persona, refine your strategy, and unlock growth opportunities.

Strategic persona validation & refinement
Campaign optimization recommendations
Digital marketing roadmap guidance
Complimentary 30-minute session
📅 Book Your Free Consultation
Certified Agile Digital Marketing Expert (CADME)
$4,788.00

The Only Agile Digital Marketing Certification Built for the AI Era

The Certified Agile Digital Marketing Expert (CADME) is New Zealand’s first and only agile digital marketing certification — built for marketers who want to move beyond channels and into owning full-funnel strategy, AI systems, and business growth.

This isn’t a digital marketing course.

This is AI-powered, full-stack marketing strategy.

Across 11 hands-on sprints over 11 weeks, you’ll master:

  • SEO and search strategy that captures high-intent demand

  • Paid media across Google Ads and social platforms

  • AI-driven content systems that scale production and performance

  • Email marketing and lifecycle automation

  • Conversion optimisation (CRO) and high-performing landing experiences

  • Customer experience (CX), UX, and omni-channel journey design

  • Data analytics, attribution, and performance modelling

  • Budget planning, forecasting, and ROI defence

Delivered fully online with weekly one-to-one mentoring, CADME is built for real-world execution — using your business or a live case study.

Validated against platforms like Google, Meta, LinkedIn, and Microsoft — and designed to outperform outdated NZQA frameworks that haven’t kept pace with AI-driven marketing ecosystems.

Why Digital Marketing Is the Highest-Leverage Career Move in 2026

Digital marketing is no longer a collection of channels.

It’s a connected growth system.

And it’s being rewritten in real time.

  • AI is transforming how campaigns are created, optimised, and scaled

  • Businesses are shifting from channel-based execution to system-based growth

  • Customer journeys are now multi-touch, multi-platform, and data-driven

  • Companies are prioritising marketers who can connect strategy to revenue

The gap is widening fast.

Most marketers are still:

  • Running campaigns in silos

  • Chasing platform tactics

  • Reporting on disconnected metrics

The ones winning in 2026 are:

  • Designing end-to-end marketing ecosystems

  • Leveraging AI across every stage of the funnel

  • Connecting traffic → experience → conversion → retention

That’s where the career acceleration happens.

Where CADME Positions You

CADME sits at the exact inflection point between execution and leadership across the entire digital ecosystem.

It’s not another digital marketing course.

It’s a career leverage system that signals:

  • You understand how modern marketing actually works (AI + data + systems)

  • You can connect multiple channels into a unified growth strategy

  • You can drive measurable business outcomes, not just campaign metrics

  • You can lead marketing direction at a strategic level

This is what employers are hiring for now.

And what most marketers still can’t do.

Who CADME Is Built For

CADME is designed for professionals ready to step into high-impact, strategic marketing roles:

  • Digital marketers moving into strategist, manager, or leadership roles

  • Marketing managers who need full-stack capability across all channels

  • Business owners who want to build scalable, predictable growth systems

  • Agency professionals looking to move from execution into strategy

  • Traditional marketers upgrading into an AI-first, omni-channel environment

  • Graduates with experience aiming to accelerate into mid-senior roles faster

No coding. No fluff.

Just strategic, commercial, and system-level execution.

CADME vs CASME: Ecosystem Control vs Platform Mastery

If you’re deciding between certifications, here’s the reality:

  • CADME = Full ecosystem control
    → SEO, paid media, content, email, UX, analytics, AI systems

  • CASME = Platform depth (social)
    → Multi-platform strategy, AI content, social commerce, paid social

Most high-performers don’t choose one.

They stack them.

CADME builds ecosystem control.
CASME builds platform authority.

Together, they position you as a complete modern marketer.

Save Time and Money by Upskilling in Agile Digital Marketing with AI

Discover the latest additions to our Certified Agile Digital Marketing Expert course, built to help businesses win at digital marketing every day, not just in theory.

Our Certified Agile Digital Marketing Expert (CADME) programme is designed to help professionals and business owners upskill faster, reduce wasted marketing spend, and make better decisions across digital channels.

By learning agile digital marketing frameworks, practical tools, and industry-led techniques, you’ll gain the skills needed to adapt, test, and optimise marketing efforts in real-world environments.

This certification focuses on practical capability, not outdated theory — so you apply what you learn immediately and see measurable results.