Certified Agile Digital Marketing Expert (CADME)
Stay ahead of the competition with the Certified Agile Digital Marketing Expert (CADME) certification – the only programme in New Zealand that integrates AI, Agile methodologies, and digital marketing to drive real business results. Learn how to adapt to fast-changing market trends, implement data-driven strategies, and execute high-performing campaigns with confidence. Whether you're a business owner, marketer, or entrepreneur, this course equips you with cutting-edge skills to dominate digital marketing in 2026 and beyond.
CADME · Certified Agile Digital Marketing Expert
Full-Stack Digital.
Agile. AI-Powered.
Master the complete digital marketing ecosystem — SEO, paid media, content, email, analytics and AI — across 11 hands-on sprints built on 2026 data, with your workplace as the live case study.
Digital Marketing in 2026
The numbers
behind the opportunity.
Every CADME module is grounded in current data. These are the market realities your skills will be built to navigate.
2026 Trends
What's changing.
Right now.
CADME's curriculum reflects the six most significant shifts in digital marketing this year. You don't just study trends — you apply them in live campaigns.
Marketers using AI daily
91% of marketing professionals now actively incorporate AI tools into their daily workflows, up from 51% in 2024. ChatGPT, Gemini and Claude workflows are embedded across CADME sprints.
Searches trigger AI Overviews
Over half of Google searches now trigger AI-generated summaries. Sprint 6 teaches Generative Engine Optimisation (GEO) — how to get your brand cited by ChatGPT, Perplexity and Google AI.
Of US programmatic is AI-driven
Nearly all programmatic display ad spend is now AI-optimised. Sprints 7 and 8 train you in Google Ads Performance Max and Meta Advantage+ — AI-powered campaigns that outperform manual by 22%.
Of searches end without a click
60%+ of Google searches now end in zero clicks — users get answers in AI Overviews. Sprint 6 teaches how to measure and win citation share, not just rankings.
Of budgets now on martech
Marketing teams allocate 22% of budgets to martech, with AI-integrated platforms leading. Sprint 11 covers GA4, attribution modelling and measuring full-funnel ROI across the NZ customer journey.
Of display ad dollars by 2028
Video will capture 70% of display ad spend by 2028. Sprint 8 builds full-funnel YouTube, Meta Reels and Connected TV campaigns — the highest-ROI formats in 2026.
"86% of our learners got promoted and elevated their career."
— Institute of Digital Marketing New Zealand
Why Now
Digital marketing is
LinkedIn's #1 in-demand skill.
Advance your career with the Certified Agile Digital Marketing Expert course from IDNZ. With 860,000+ global job openings and digital marketing roles in LinkedIn's top 10 most in-demand professions, CADME is New Zealand's fastest path to a future-proof marketing career.
The Growing Demand
Digital marketing job openings
LinkedIn lists 860,000+ digital marketing job openings globally, with NZ-based roles growing 15% year-over-year. Companies are shifting marketing spend aggressively toward online engagement and AI-driven campaigns.
Average NZ specialist salary 2026
The average Digital Marketing Specialist salary in New Zealand now sits at $83,000, with senior roles reaching $100,000+. AI-proficient professionals command a 20–30% salary premium over non-AI peers.
Global digital marketing spend 2026
Total digital marketing spend is projected to top $800 billion in 2026. By 2027, digital will account for 73.8% of total media ad spend — driving demand for skilled professionals who can deliver measurable ROI.
Why Choose IDNZ
Built for the
New Zealand market.
Agile Skills for the NZ Market
Learn adaptive marketing strategies designed for New Zealand's dynamic business landscape — not generic global theory. Every sprint is applied to a real NZ business context, with evening mentoring to fit Kiwi work schedules.
Practical Storytelling & Analytics
Gain hands-on experience with Google Analytics 4, Google Ads and Meta Ads, developing campaigns that speak directly to Kiwi audiences. You'll work with real data from your own business — not simulated scenarios.
Local Market Insight
Training focused on New Zealand consumer trends, helping you build campaigns that bridge local brands — like The Warehouse, Trade Me and Air New Zealand — with their target markets. Recognised beyond NZQA as a globally validated credential.
Proven Track Record
Join 1,200+ alumni who have successfully advanced their careers with skills acquired at IDNZ. 86% of CADME graduates reported a promotion, pay rise or new role within 12 months — backed by testimonials from ANZCO Foods, Auckland Council and more.
Course Highlights
Six skills that set you
apart immediately.
Full-Stack Digital Marketing
Master the complete digital ecosystem — content, SEO, paid search, display, video, social, email, UX and analytics. Learn how every channel connects to drive measurable NZ business outcomes.
Agile Project Management
Develop the ability to manage and pivot marketing campaigns in real-time using the same sprint frameworks used by NZ's top marketing teams — resulting in up to 60% more work done.
Corporate & Brand Strategy
Build a strong foundation in branding that aligns with modern consumer expectations — learning how NZ's best brands maintain consistency across every digital touchpoint.
Leveraging AI for Marketing
Explore AI-driven tools that streamline marketing processes, reduce costs and increase campaign effectiveness — from ChatGPT content workflows to Google's AI Ads and Meta's Advantage+ campaigns.
Data-Driven Campaigns
Study real NZ brand case studies to learn how to convert Google Analytics 4 data into actionable marketing strategies that move audiences from awareness to purchase.
LinkedIn-Ready Skills
Acquire practical, certification-backed skills that meet the evolving needs of employers in digital marketing roles — and add a credential that NZ hiring managers recognise globally.
The Full Curriculum
11 Agile Sprints.
Your 11-week transformation.
Each sprint is one week. Your workplace is the case study.
Channel Intelligence
Know every channel.
Own the whole stack.
Built from 2026 data — use this to prioritise channels for your organisation.
| Channel | Avg ROI | Best For | Time to Results | AI Impact 2026 | NZ Adoption |
|---|---|---|---|---|---|
| 🔍 SEO | 22:1 | Long-term authority, NZ intent | 6–12 months | GEO is the new SEO | 94% Essential |
| 💰 Google Ads (PPC) | 8:1 | Fast, high-intent conversions | 1–4 weeks | Performance Max dominates | 81% |
| 📧 Email Marketing | 42:1 | Retention & lifecycle revenue | 1–2 weeks | AI personalisation +41% opens | 87% Highest ROI |
| 📱 Social Media | 5:1 | Brand, community, social commerce | 3–6 months | Reels + AI creative tools | 91% |
| ▶️ YouTube & Video | 12:1 | Awareness, trust, education | 3–6 months | AI video production 100× cheaper | 65% |
| ✍️ Content Marketing | 3:1 | Organic growth & thought leadership | 6–12 months | 96% of creators now use AI | 82% |
| 📊 Analytics (GA4) | N/A | Measurement foundation | Immediate | Predictive metrics built-in | 58% |
Sources: Litmus, McKinsey, eMarketer, HubSpot State of Marketing 2026, BrightEdge. NZ adoption = % of NZ businesses actively using the channel in 2026.
Why CADME
delivers real results.
Your workplace is the case study.
Every module assignment is completed using your own organisation — not generic hypotheticals. By week 11, you have a live portfolio of real campaigns, a working website, a GA4 dashboard and a board-ready strategy ready to present.
AI tools are embedded — not optional.
From Sprint 1, you use ChatGPT, Claude, Gemini and platform-native AI as part of your workflow. By graduation, you're not just AI-aware — you're AI-productive, saving the 11 hours per week that top-performing marketers now recover with AI.
The full stack — not just one channel.
Unlike single-channel courses, CADME covers the entire digital ecosystem: SEO, paid search, display, video, social, content, email, UX, analytics and strategy. You graduate ready for any digital marketing role, not pigeonholed into one.
Weekly 1:1 mentoring accelerates everything.
Each sprint is supported by a private mentor session with Sai Constantine or Seann Lautner. You don't just consume content — you discuss, apply and get expert feedback on your specific business challenges in real time.
A certification employers actually recognise.
The CADME certification is validated by Google, Meta, LinkedIn and Microsoft — recognised beyond NZQA standards. Displayed on your LinkedIn profile, it signals to NZ and international employers that your skills are industry-current and externally verified.
IDNZ Certifications
Start your
CADME journey.
Enrol in CADME or stack your credentials with IDNZ's full suite of agile digital marketing certifications — all online, all with weekly 1:1 mentoring.
Agile Digital Marketing Expert
CADME
The flagship IDNZ certification covering the full digital marketing ecosystem — SEO, paid media, content, social, email, UX and analytics.
Search · SEO · PPCAgile Search Marketing Expert
CASRE
Deep specialisation in organic SEO, paid search, generative engine optimisation and Google Ads — for search-focused marketing careers.
Social · CommunityAgile Social Media Marketing Expert
CASME
Master every major social platform — Facebook, Instagram, LinkedIn, TikTok, YouTube — with AI content workflows and community strategy.
1-Day Workshops & Micro-credentials
Funding may be available for eligible NZ businesses
IDNZ is registered with the Management Capability Development Fund. Businesses with fewer than 50 employees may qualify for subsidised training.
What I will get
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12-Month 24/7 access to your learning portal that gives you 130+ topics and insights from digital experts via video, written, and interactive learning.
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Intake is open now to study for 11 weeks at your own pace through the learning management system and 1-to-1 mentoring.
You have the flexibility to book your mentor through your learning portal suited to your schedule. -
Your weekly one-to-one mentoring sessions with a certified business mentor will give you the skills to take your digital marketing knowledge further.
With over 10 years of experience in corporate communications and training, we will help turn that unproven concept into something great!
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Course content is validated by Google, Facebook, Twitter, LinkedIn and Microsoft.
IDNZ Course material is globally validated to a higher standard than that of the local NZQA. You learn what industry professionals put into practice in order to get results, rather than following outdated theoretical methods seen elsewhere on educational courses - giving you an edge when it comes time for your exam!
Completing this course also means sitting down through an online proctoring exam which will allow YOU THE POTENTIAL OF passing and earning YOUR very own Agile Digital Marketing Expert (CADME) title.
Upon passing the exam (200 multiple choice questions in 2.5 hours)
you will be awarded digital certification that can be displayed on your LinkedIn to further your chances of getting a job from recruiters. -
Don't let money worries hold back what's important! Flexi-payment options are available to allow you the opportunity to better yourself and pay off your balance in full with no interest charges on course fee.
IDNZ is registered with the Management Capability Development Fund. You may be eligible for it. Funding from the RBP is not guaranteed for any customer. Click here to find out if you're eligible.
Our recent learners
With 860,000+ job openings and digital marketing roles in LinkedIn’s top 10 most in-demand professions, IDNZ’s digital marketing course NZ fast-tracks your career.
Become a LinkedIn Top 10 Digital Marketer in NZ
Why IDNZ?
✅ Agile Skills for NZ’s Market: Adapt strategies in real-time.
✅ Master Storytelling & Analytics: Tools like Google Analytics + Meta Ads.
✅ Local Expertise: Campaigns that resonate with Kiwi audiences.
✅ 1,200+ Alumni Success Stories
✅ Local Edge: IDNZ focuses on NZ consumer trends, ensuring you understand how to bridge brands like Warehouse, Trade Me, or Air NZ with their audiences.
You’ll Learn:
NZ-specific SEO, content marketing, and customer engagement.
Project management
Corporate Branding
Leverage ai to supersede your marketing, saving you time and money
Turn data into campaigns (real NZ brand case studies).
Build LinkedIn-ready skills employers demand.
Learn what works
agile Digital Marketing
Expert – Globally Recognised Certification in New Zealand
Master Digital Marketing with a Future-Focused Certification
The digital marketing landscape is evolving rapidly, and businesses in New Zealand need professionals who can adapt, innovate, and apply AI-driven strategies to stay competitive.
The Agile Digital Marketing Expert certification offers a globally recognised qualification that goes beyond a standard NZQA diploma. Designed for New Zealand marketers, business owners, and digital professionals, this course provides practical skills to help you succeed in a changing digital world.
Why Choose the Agile Digital
Marketing Expert Certification?
✔ Recognised Beyond NZQA Standards – This certification provides an internationally recognised credential, ensuring your skills are valued both in New Zealand and globally.
✔ AI & Agile Marketing Expertise – Gain practical knowledge in AI-powered marketing and Agile strategies, both essential for today’s fast-changing digital landscape.
✔ NZ-Focused Case Studies – Learn from real-world examples of businesses in New Zealand that have successfully implemented AI and Agile marketing approaches.
✔ Designed for NZ Businesses & Professionals – Whether you’re working for a local company or running your own business, this programme is tailored to New Zealand’s digital economy.
✔ Flexible Online Learning – Study at your own pace with evening mentoring sessions, so you can balance learning with work or business commitments.
✔ Networking & Career Growth – Connect with industry professionals, marketing experts, and business leaders across New Zealand and internationally.
Who Should Take This Course?
This programme is designed for professionals who want to develop future-proof marketing skills and apply them to New Zealand’s business landscape. Ideal for:
Marketing Managers & Executives – Stay ahead of digital trends and lead strategic initiatives.
Business Owners & Entrepreneurs – Grow your brand and attract customers with high-impact digital marketing.
AI & Data Specialists – Use analytics and AI-driven insights to refine marketing strategies.
E-commerce Professionals – Optimise online sales and customer engagement.
Freelancers & Consultants – Expand your skillset to offer better digital marketing services.
How This Certification Works
100% Online – Learn at your own pace, from anywhere in New Zealand.
Evening Mentoring Sessions – One-on-one support tailored to your learning needs.
Hands-On Learning – Work on real-world projects with practical applications.
Internationally Recognised Credential – Stand out with a certification valued by employers worldwide.
Take Your Career or
Business to the Next Level
The digital world is evolving—marketers and business owners who embrace AI, Agile strategies, and data-driven decision-making will have the advantage. If you're looking for a digital marketing certification that is practical, internationally recognised, and tailored for New Zealand, this programme is for you.
What You Will Learn
This programme covers the core areas of digital marketing, with a strong focus on New Zealand’s business environment. comprehensive course goes above and beyond what a NZ Diploma in Digital Marketing covers, by using the agile methodologies we teach you to champion:
Social Media Marketing: Learn how to create effective social media campaigns on platforms like Facebook, Twitter, and Instagram
AI in Marketing – Learn how to use AI tools and automation to refine targeting, content creation, and analytics.
Search Engine Optimisation: Discover how to optimise your website for search engines like Google and Bing, and increase your visibility online.
Email Marketing: Learn how to create and send effective email campaigns that engage your audience and drive conversions.
Mobile Marketing: Understand how to create mobile-friendly websites and use mobile apps to reach your target audience.
Web Analytics: Discover how to track and analyse your website's performance using tools like Google Analytics.
By the end of the course, you’ll have practical, industry-ready skills to implement successful marketing campaigns that drive real results in the New Zealand market.
Why Our Course
Stands Out
At our digital marketing school, we are committed to providing the best possible education and support to our students. Here are just a few reasons why our digital marketing certification is superior to any other Diploma in Digital Marketing:
Learn the best practices on how to use AI artificial intelligence in digital marketing
Apply Design thinking for rapid campaign development
Expert Instructors: Our team of experienced instructors are all digital marketing experts with real-world experience in the industry using agile mindset, and artificial intelligence in digital marketing.
Personalised Support: We offer personalised support and feedback to all our students, helping you to stay on track and achieve your goals.
Support beyond the course completion, we make an effort to ensure you stay on track, whether it’s applying these new skills in a current role or business, or that you’re on the lookout for a new job. Our support allows you to tap into our connections with recruiters to supersede your dream marketing role in nz or overseas.
Flexible Learning: Our online learning modules are designed to be flexible and convenient, allowing you to study at your own pace and on your own schedule.
Career Opportunities: With the skills and knowledge gained from our agile Digital Marketing certifications, you will be well-equipped to pursue a career in digital marketing or start your own business.
BECOMING A PRO IN AGILE MARKETING
Common Questions on
Agile Marketing
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Agile marketing strategies will benefit businesses across various industries, including e-commerce, technology, retail, finance, and more. Any industry that values adaptability, collaboration, and customer-centricity can leverage Agile marketing to gain a competitive edge.
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Agile marketing enables businesses to respond quickly to changing market trends by allowing them to adapt their strategies and tactics in real-time. Through regular reassessment and data-driven decision-making, businesses can stay agile and capitalise on emerging opportunities.
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Agile marketing is suitable for businesses of all sizes. While larger businesses may have more complex marketing operations, the principles of Agile marketing can be applied to any organisation. It is the mindset of flexibility, collaboration, and continuous improvement that matters most.
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Agile marketing improves the customer experience by enabling businesses to iterate and optimize their marketing efforts based on customer feedback and data. This customer-centric approach ensures that businesses deliver relevant and personalised experiences that resonate with their target audience.
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While Agile marketing offers numerous benefits, there can be challenges in its adoption. These may include resistance to change, establishing effective cross-functional collaboration, and managing expectations. However, with proper training, support, and a commitment to the Agile mindset, these challenges can be overcome.
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To get started with Agile marketing, businesses can begin by educating their teams about Agile principles and methodologies. Establishing a culture of collaboration, setting clear goals, and implementing an iterative approach is essential. It is also recommended to seek guidance from Agile marketing experts or consultants for a smooth transition.
Using your workplace or business as a case study
11 agile sprints in 11 weeks
Week 1: Kickstart Your Digital Journey
Set the stage for your internship by defining your goals and target audience.
Week 2: Understand Your Customers
Develop a deep understanding of your ideal customer's online habits and preferences.
Week 3: Competitive Landscape Analysis
Gain insights into your competitors' digital strategies and identify areas for differentiation.
Week 4: Agile Marketing Planning
Break down your marketing goals into actionable steps, embracing flexibility and adaptation.
Week 5: Craft Compelling Content
Learn strategies for creating engaging content that resonates with your target audience.
Week 6: Website Optimisation Strategies
Explore techniques to improve your website's visibility and user experience.
Week 7: Content Promotion and Outreach
Develop strategies to effectively reach your target audience and amplify your message.
Week 8 & 9: Data-Driven Marketing Decisions
Leverage website analytics to track performance and make informed marketing decisions.
Week 10 & 11: Continuous Improvement
Refine your strategies based on data and insights to achieve the best possible results.
“86% of our learners got promoted and elevated their career.”
— IDNZ
Get mentored one on one
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![IDNZ AI Digital marketing evening classes]()
Boost your business with ai
At id.ac.nz, we harness AI to transform digital marketing, customer experience, and user experience in New Zealand. Our vision is to empower professionals with actionable insights, fostering innovation and setting new industry standards.
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![IDNZ Practical digital marketing CX, UX industry relevant courses]()
Learn, Apply & Earn
At id.ac.nz, our learn-to-earn program empowers professionals across digital marketing, CX, and UX. With hands-on training from industry thought leaders, you gain practical skills that you can apply immediately—learn a concept one day and implement it at work the next, driving rapid career growth and real-world impact.
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![IDNZ evening marketing cx ux classes]()
Evening Classes
id.ac.nz, our evening classes are designed for both full-time and part-time professionals. Enjoy unlimited one-to-one mentoring during the business week for all certifications, ensuring you receive personalized guidance and support as you advance your skills in digital marketing, CX, and UX.
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![IDNZ 1:1 Mentoring UX, Digital marketing course]()
1:1 Mentoring
At id.ac.nz, enjoy unlimited weekly meetings with your digital mentor. Engage in open-ended discussions to deepen your understanding and apply your learning effectively in digital marketing, CX, and UX.
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![IDNZ 24/7 learning Portal for UX, CX, Digital marketing course]()
24/7 learning Portal
At id.ac.nz, access learning materials 24/7 through our online portal. Engage with videos, readings, activities, quizzes, and interactive learning designed to enhance your skills in digital marketing, CX, and UX.
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![IDNZ Learn Agile project management]()
Learn & Work Agile
At id.ac.nz, you’ll develop an agile mindset—the modern approach to working and project management—enabling you to adapt, innovate, and drive success in digital marketing, CX, and UX.
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![IDNZ Industry specific learning with internships]()
Industry-led Content
At id.ac.nz, our industry-led certifications integrate best practices and work-connected learning. Whether you run a business or not, all certifications include internship opportunities, ensuring you gain real-world experience in digital marketing, CX, and UX.
Why IDNZ's Digital Marketing Course in NZ Stands Out
At the Institute of Digital Marketing New Zealand (IDNZ), we offer the premier digital marketing course NZ professionals trust for career advancement. Our graduates consistently praise the program for its industry relevance and practical approach.
Unmatched Expertise in Digital Marketing Education
IDNZ specialises exclusively in digital marketing, ensuring a focused and comprehensive learning experience. Our digital marketing course NZ curriculum is crafted in collaboration with industry leaders, guaranteeing you acquire the most in-demand skills employers seek.
Practical Learning for Real Business Impact
Our digital marketing course NZ goes beyond theory, providing hands-on experience that directly translates to business success. Students engage in real-world projects, preparing them for the challenges of the digital marketing landscape.
Industry-Recognised Certification
Completing our digital marketing course results in more than just a local NZAQA qualification; it's a globally recognised qualification valued by employers worldwide. Join a network of thousands of industry professionals who have benefited from our programs.
Trusted by Top Businesses and Universities
Leading companies and educational institutions in New Zealand and globally rely on IDNZ for digital marketing education. Our reputation for excellence makes our digital marketing course NZ the preferred choice for professionals looking to excel in their careers. Choose IDNZ for your digital marketing course NZ and join the ranks of successful graduates who have transformed their careers in the dynamic field of digital marketing.
What I will learn
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This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
1. Principles of Digital Marketing
2. Digital Research
3. Developing Objectives
4. Cultural Research
5. Connecting with the Customer -
You will get to learn agile digital marketing isn't so much about working faster on a variety of projects. Rather, it focuses on applying proven workflows to prioritise tasks and carry out your marketing team's goals more efficiently.
1. Agile on Digital Marketing
2. Agile Benefits on Digital Marketing
3. Agile Digital Marketing Implementation
4. Running Agile Sprint in Digital Marketing
5. How to Launch Agile Digital Marketing Campaigns -
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
1. Content Marketing Concepts and Strategy
2. Developing a Content Marketing Plan
3. Publishing and Distributing Content
4. Using Content Research to Find Opportunities
5. Creating and Curating Content
6. Metrics and Performance
7. Establishing Content Intent -
Learn how to create engaging content on social media and how to plan, execute, optimise and report on social media marketing campaigns across the key social platforms.
1. Key Social Platforms for Digital Marketing
2. Growing and Engaging an Audience
3. Developing Data-Driven Audience and Campaign Insights
4. Setting up a Social Media Experience for a Business
5. Creating and Optimising Social Media Campaigns -
The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
1. SEO Fundamentals
2. Keywords and SEO Content Plan
3. Measuring SEO Performance
4. Aligning SEO and Business Objectives
5. Optimise Organic Search Ranking -
This module begins with the fundamentals of paid search and its' benefits and demonstrates how to implement and manage Pay-Per-Click (PPC) campaigns using Google Ads. Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.
1. Fundamentals of Paid Search
2. Search Campaign Management
3. Paid Search Campaign Measurement
4. Paid Search Campaign Creation with Google Ads -
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
1. Fundamentals of Display and Video Advertising
2. Google Display Network and Video Ad Formats
3. Creating and Managing a YouTube Channel
4. Creating Display and Video Campaigns
5. Targeting Display and Video Campaigns
6. Measurement and Optimisation
7. Reporting on Display Campaign -
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
1. Email Marketing Fundamentals
2. Email Design
3. Testing and Optimising an Email Campaign
4. Tools and Strategy
5. Creating an Effective Email Campaign
6. Marketing Automation -
The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
1. Web Design and Website Optimisation
2. Design Principles and Website Copy
3. Publishing a Basic Website
4. User-Centered Design and Website Optimisation
5. Website Metrics and Developing Insight -
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
1. Web Analytics Fundamentals
2. Creating and Configuring a Google Analytics Account
3. Monitoring Campaigns with Google Analytics Reports
4. Setting Goals with Google Analytics
5. Analysing and Recording Google Analytics Data
6. Using Google Analytics 4 -
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
1. Digital Strategy Fundamentals
2. Setting Strategy Objectives and KPIs
3. Digital Strategy Research
4. Developing a Creative Strategy
5. Executing a Digital Marketing Strategy
6. Communicating a Digital Marketing Strategy
7. Forecasting performance -
What our learners say
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![IDNZ |Her Study Experience | CADME
Sarah Eddy
ANZCO FOODS, CHRISTCHURCH]()
Sarah Eddy
EXECUTIVE ASSISTANT TO MD
”Completing the IDNZ certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge. Now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.” -
![IDNZ | Harrison Mudgway
His Study Experience | CADME
SPONSORED NATIONAL ATHLETE, TAURANGA]()
Harrison Mudgway
NEW ZEALAND MTB NATIONAL
”With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn’t miss important principles.” -
![Black and white portrait of an Asian woman with shoulder-length dark hair smiling, wearing a dark blouse with a floral pattern.]()
Ying Watson
STAKEHOLDER MANAGER
”After 3 months of studying the digital marketing course every night (after putting the children to bed), I am so excited that I passed the exam and become a Certified Digital Marketing Expert. Thank you, Sai Constantine and Seann Lautner, for your generosity in mentoring.” -
![A young man with dark hair, wearing a light-colored blazer and a striped shirt, smiling for a photo in an indoor setting.]()
Rohan Satghare
RETAIL SALES & OPERATION
”While looking for options, I was looking for something where I can study online with mentor support at the same time working full time. I was looking for quality course material which will help me with my future job. IDNZ is offering both so I decided to go with IDNZ.” -
![A smiling woman with long dark hair, wearing a sleeveless top, outdoors on a sunny day.]()
Irene Fortoul
UX/UI DESIGNER / GRAPHIC DESIGNER
”It was an amazing journey, right from the start until the end. The course challenged me to think to a more human-centered design, by learning the agile way with a real project. Thank you so much to my mentor Seann Lautner, who was incredibly patient.”
Benefits of Agile
““No matter the size of your marketing department, Agile Digital Marketing enables you to be more efficient, better address your customers’ wants, and be more aligned with the organisation’s goals””
You get more done - The Agile Digital Marketing approach results in up to 60% more work done.
You get the right things done - As a squad or an individual, you are developing ideas, scoring them, and then executing. It’s a team effort toward a team goal and agreed-upon priorities.
You adapt to change quickly - Digital marketers have been dealing with change since the invention of marketing, but agile means your ability to adapt to change is much quicker and more thoughtful.
You improve communications - Agile calls for teams to be aligned in their approach, and transparent in sharing what they’re working on. This leads to improved communication – and not just for the marketing team, but across departments including sales and senior management.
Sarah Eddy
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Sarah Eddy
ANZCO FOODS, CHRISTCHURCH
Completing the IDMNZ global certification in digital marketing has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge, and now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.
I’m Sarah Eddy. I live in Christchurch and am married with three children. I’ve worked at a company in the meat industry for the past 12 years. For the first 10.5 years, I was the Executive Assistant to the Managing Director. Back in 2006 when I joined, I worked in small corporate office of 14 people.
The company had business units all over New Zealand, but they were effectively their own individual operations. Over the years, we’ve gone through significant change and we moved into a shared services environment. That saw our corporate office in Christchurch grow steadily and now our workplace has 135 people. The Managing Director retired two years ago – he was very ‘old school’ – he didn’t use a computer and only in the last year of working together, did he start using an iPad and checking his emails. When the new CEO was appointed, the role became a lot less challenging as he was very tech-savvy and a lot of what I was doing for the Managing Director wasn’t required with the new CEO.
An opportunity came up in October 2017 in the Communications, Events and Digital Marketing space, which I was fortunate to move into. Our company hasn’t been keeping up in the quickly-moving world of digital, and it was obvious this was becoming a big gap in our organisation.
In 2018 I studied with the Institute of Digital Marketing to gain my qualification as a Certified Digital Marketing Professional and am now being tasked with various new challenges as I put my knowledge into practice. I’m looking forward to my annual review in March this year where I’ll receive an official change in title to Digital Marketing Manager and am currently enjoying leading a small project team to move our company forward in this digital marketing space.
I chose to study with the Institute of Digital Marketing for several reasons. The main reason was that the qualification was online which meant I could study at my own pace, in my own time, around my work and family. I also liked that the certification globally recognised and electronically accredited. The actual content of the qualification was extremely interesting and each module was presented by a different facilitator who specialises in that particular area. This was great as it mixed things up a bit so you’re not always listening and watching the same presenter.
It was great having the support of the team at IDMNZ. There were a number of times I needed assistance and they were always prompt to reply and could either help right away or point me in the right direction. It was also helpful having the regular online group video sessions to discuss the module of the week, listen to other people’s opinions, and have the management team ask you good questions to really get you thinking along the line you should be.
Completing the IDMNZ global certification in digital marketing has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge, and now our organisation is benefiting from me having fresh, up-to-date IP which I can put into practice daily. It’s also great that, when I’m ready, there are more certifications that complement the Certificate of Digital Marketing and will provide even more knowledge to the strong foundation the first qualification has already provided me.
The best thing for me about studying with the Institute of Digital Marketing has been the flexibility – being able to study as and when I can, on my laptop, on my phone, or on my iPad – at times that fit around my work and family. The fact that you have access to very talented and knowledgeable individuals at anytime to ask questions about either content or logistics of gaining your qualification (i.e. booking your exam) was also extremely valuable. The examination itself is also good in the fact that you can go to a local independent testing authority at a day and time that suits you.
I really enjoyed studying with the Digital Marketing Institute of New Zealand, and thank you for your guidance, assistance and most of all, my globally recognised Certification in Digital Marketing!
Harrison Mudgway
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Harrison Mudgway
SPONSORED NATIONAL ATHLETE, TAURANGA
With the on going support from IDMNZ and the weekly Zoom meetings with the other students I was able to complete this with ease even while working a full time job. The modules are all set out in an easy to understand way which helped a lot with my time management on completing this certification and making sure I didn't miss important principles.
My name is Harrison Mudgway, i'm currently 21 years of age living in the beautiful city of Tauranga, New Zealand. I found my interest in marketing after trying to set up an online business during high school and not being able to bring in customers, this frustrated me and turns out this is the roll where marketing comes in to play. This is where my passion for business started.
I enrolled into a business course at Waikato University, where I started getting deeper into marketing, within a year I got sick of the extras that business brings for example accounting/economics so then decided to pursue only marketing and this is where my search for an education provider that focused just on this field alone began.
Within a few weeks I found The institute of Digital Marketing New Zealand and their Professional Diploma and course outline was a perfect match to what I wanted to learn. I chose to study with them because of the convenience of the online lectures, the depth of the modules and not to mention the prestige of the certification that comes with it.
With the on going support from IDMNZ and the weekly Zoom meetings with the other students I was able to complete this with ease even while working a full time job. The modules are all set out in an easy to understand way which helped a lot with my time management on completing this certification and making sure I didn't miss important principles.
After gaining this qualification my workplace has now recognised that I will be more than capable with managing and handling their marketing role, they know I will be able to complete all the proper steps to bringing in new customers with a professional approach to my methodology to this.
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FAQs
This is a full online learning programme that delivered through 30 hours of learning. Students do have 6 months or less to complete the course, depending on student's pace. Most students completed the course and get certified in 11 weeks.
IDNZ provides optional face to face online meeting with mentor (1 hour session x 1 module x 11 weeks). Feel free to book online.
All applicants must be educated to at least ‘A’ Level standard (or equivalent) and, be fluent in oral and written English language. Additionally, all applicants must fulfill at least one of the following criteria:
- Have professional work experience in any field
- Hold a Bachelor’s or Master’s degree
- Hold a Diploma with at least 2 years working experience.
Anyone with suitable work experience can apply for the certification programme. A background in a related discipline is not required; the aim of the certification is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career.
You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
No, this is not a programming course, and you will not have to learn any coding. This certification focuses on the commercial aspect of online marketing.
IDNZ is the certification body for the digital marketing education. The content is also validated by Google, Facebook, Twitter, LinkedIn and Microsoft.
The certification is assessed through a computer-based exam, which is 3-hours long and composed of a number of interactive question types including Multiple Choice, True or False, and Hotspots. We administer the exam through online proctoring. Your examination fee NZD $365 is included in the course fee. Subsequent re-sits due to failed attempts will incur a same fee.
Student can enrol anytime to gain access to the online learning portal and start studying.
Yes, we have flexi-payment options that are interest-free of upto 12 months, made feasible with our partner Splitit.
Yes, note all pricing is in USD per person unless otherwise discussed with our consultants
Registration of interest
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This Agile
Digital Marketing
Certification is for
Many that are in traditional marketing careers wish to update their skillset
Marketers working in management and senior management
Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately
Entrepreneurs and small businesses owners
Anyone hoping to implement an up to date digital strategy for their company