Digital marketing course in New Zealand. Become a certified digital marketer in 11 weeks.

The Certified Agile Digital Marketing Expert (CADME) covers SEO, Google Ads, social media, content, email, analytics, strategy and AI marketing, one module a week. You get unlimited one-to-one mentoring from New Zealand mentors and a real internship, and business owners use their own business as the case study.

Enrol for Book a free 15-minute call

5.0 from 90+ Google reviews1,000+ students and business owners since 2016

Length
11 weeksAbout 6–8 hours a week
Price
$4,789 + GST$5,507.35 incl. GST
Format
OnlineStudy around your job
Mentoring
Unlimited one-to-oneNZ-based mentors
Experience
A real internshipAfter the 11 weeks
Funding
Up to 50% with MCDFFor eligible NZ businesses

Learners fromAir New Zealand · ANZCO Foods · Auckland Council · MBIE · University of Auckland · AUT

Is CADME right for you?

Who CADME is built for, and when to choose something else.

CADME is for people who need digital marketing skills they can use at work straight away, while they keep their job or run their business.

Person using a laptop with Google open on screen

Career changers

Move into digital marketing without taking a year out of work. You finish with real campaigns to show employers, a certification and internship experience.

Laptop showing a marketing analytics dashboard

Marketers filling the gaps

You know one or two channels well. CADME covers the rest, from SEO and Google Ads to email, GA4 and AI, so you can plan and run the whole programme.

Business owner in a grey shirt working at a table

Business owners

Use your own business as the case study. Each week you build something for it, like a keyword plan, a Google Ads campaign or an email flow, and go through it with your mentor.

Team meeting around a white table in an office

Teams and managers

Train one person or a whole team on the same plan. Eligible NZ businesses can get up to 50% of the cost through MCDF. Ask about team training

What you need to start

  • No marketing experience. Module 01 starts from the basics.
  • Good English, written and spoken.
  • A laptop and a reliable internet connection.
  • About 6–8 hours a week for 11 weeks, at times that suit you.

Choose something else if

How IDNZ works · Mentoring, coaching and business guidance

More than a course. A proven system to grow your career and your business.

The Certified Agile Digital Marketing Expert (CADME) teaches 11 modules in 11 weeks. Around it sits the part that makes the difference: unlimited one-to-one mentoring, coaching in business, branding and advertising, and a real internship. We’ve refined the system since 2016 with more than 1,000 students and business owners.

  • 1,000+students and business owners trained since 2016
  • 5.0from 90+ Google reviews
  • 86%of graduates advance their career within 12 months (IDNZ graduate survey)
  1. Learn

    11 modules, one a week

    Each week covers one part of digital marketing, from SEO and Google Ads to content, social media, email, analytics, strategy and AI marketing. You learn it and use it the same week, in short agile sprints that fit around a job or a business.

    • Agile sprints built for working people
    • Business owners use their own business as the case study
    • AI marketing built into the course
  2. Apply

    Unlimited one-to-one mentoring

    You’re paired with a New Zealand-based mentor with more than a decade of experience marketing in NZ. Book as many one-to-one sessions as you need during the 11 weeks. Bring your campaigns, your work or your business, and get specific feedback on what to change.

    • Unlimited sessions during the 11 weeks
    • Feedback on your real work and campaigns
    • Mentors who know NZ audiences and budgets
  3. Grow

    Coaching, a real internship and support after you graduate

    Alongside the marketing, you’re coached in business, branding and advertising, so you can make the case for your ideas and grow the business behind them. Then you put it to work in a real digital marketing internship, with support after you graduate.

    • Business, branding and advertising coaching
    • A real internship in digital marketing
    • Post-graduation support

Made in Aotearoa New Zealand

Built for Kiwi marketers. Not borrowed from overseas.

Many online marketing courses sold here were built overseas, for overseas markets. IDNZ is built in New Zealand, for New Zealand businesses, by New Zealand-based practitioners. Your tutors and mentors have spent more than a decade marketing in NZ. They know local audiences, ad budgets and the job market, so the examples, feedback and connections you get fit the market you’ll actually work in.

NZ
Tutors and mentors based in New Zealand
10+
Years of mentor experience marketing in NZ
2016
Training New Zealand marketers and business owners since
1:1
Unlimited mentoring, with your own business as the case study

Grow your career, or the business you already have.

$4,789 + GST, locked in for 2026 and 2027. Up to 50% of the cost covered through MCDF for eligible businesses. Pay online, or we can invoice you or your employer.

Enrol in the CADME certification Book a free call

Our recent learners

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Certified Agile Digital Marketing Expert · Course path

11 modules in 11 weeks, with a real internship.

The CADME certification covers the whole of digital marketing in 11 weeks. A typical NZQA digital marketing diploma takes a year of full-time study. Business owners use their own business as the case study, so you’re applying what you learn from the first week. Here’s how far through your course you’d be, week by week.

  • CADME certification (11 weeks)
  • One-year NZQA diploma (full time)

The graph compares progress through IDNZ’s 11-week Certified Agile Digital Marketing Expert (CADME) certification, taught with an agile, hands-on approach, with a typical one-year NZQA digital marketing diploma in New Zealand, showing how much of each course is complete by each week. By week 11 you’ve finished all 11 CADME modules and are certified. A one-year full-time diploma would be about 21% complete by then.

The 11 CADME modules, one a week

  1. 01Introduction to Agile Digital Marketing
  2. 02Content Marketing
  3. 03Social Media Marketing
  4. 04Search Engine Optimisation (SEO)
  5. 05Paid Search (PPC) Using Google Ads
  6. 06Display & Video Advertising
  7. 07Email Marketing
  8. 08Website Optimisation: UX & UI
  9. 09Analytics with Google Analytics
  10. 10Digital Marketing Strategy
  11. 11AI Marketing
Most popular

CADME certification

Length
11 weeks, built to fit around a job
Tuition
$4,789 + GST, locked in for 2026 and 2027
Work experience
A real internship in digital marketing
Business owners
Use your own business as the case study and apply each module to it from week one
Support
Unlimited one-to-one mentoring, plus coaching in business, branding and advertising
Typical alternative

One-year NZQA diploma

Length
1 year full time, or 2 years part time
Tuition
Around $10,000 or more, plus course costs
Work experience
A capstone or industry project
Support
Live online classes and projects. StudyLink loans if eligible

What the research says

Skills, mentoring and real work experience get people hired.

CADME is built around the three things the research keeps pointing to. A study of 76,261 Australian graduates found internships and placements were especially effective at preparing people for work (Jackson & Dean, 2023). Here’s what other studies found.

  • 86%

    of hiring managers in Australia and New Zealand say they’re turning to skills-based hiring.

    Hays 2025 Skills Report, 5,623 responses
  • 88%

    of graduates who did an internship or placement were in a job related to their field three years later, against 71% who didn’t.

    Statistics Canada, 2020, bachelor’s graduates
  • 22%

    of recent graduates credit internships and work experience with getting them hired, more than the 17% who credit their degree.

    Cengage Group Graduate Employability Report, 2025
  • Mentoring

    is linked to better outcomes for the people who get it, with the strongest effects in study and at work.

    Eby et al., meta-analysis, Journal of Vocational Behavior, 2008

Both are good routes. A diploma suits you if you want a formal qualification or a student loan. CADME suits you if you want job-ready skills quickly while you keep working. See the full certification and diploma comparison.

Ready to start your 11 weeks?

$4,789 + GST, with up to 50% of the cost covered through MCDF for eligible businesses. Pay online, or we can invoice you or your employer.

Enrol in the CADME certification Compare all certifications

The chart assumes study is spread evenly across each course. Diploma length, study load and fees are the published 2027 figures for a New Zealand online digital marketing school’s Level 5 and Level 6 diplomas; check with each provider for current details.

Course content

11 modules in 11 weeks, each ending in real work.

One module a week. You learn it in the online portal, use it the same week in your job or your own business, then go through it with your mentor. Open a module to see what you'll learn and what you'll build.

A typical week

  1. Monday: the week's module opens in the portal.
  2. Learn the module in short lessons, about 2–3 hours.
  3. Build the week's piece of real work, about 3–5 hours.
  4. Book your mentor as often as you need, evenings and weekends.
  5. Finish the week with feedback and your next steps.
  1. 01

    Introduction to Agile Digital Marketing

    The landscape, your customers and how agile teams work

    You'll learn

    The digital marketing ecosystem, market and competitor research, NZ consumer behaviour, personas and customer journeys, SMART objectives, and agile ways of working: Scrum and Kanban, sprints, backlogs, ICE and RICE priority scoring, and retrospectives.

    You'll build

    A digital maturity audit of your business or employer, three personas with a mapped customer journey, five SMART objectives for the next 90 days, and a sprint board with ten campaigns priority-scored.

    ToolsChatGPT, Claude or Gemini for research; Notion, Trello or Miro

  2. 02

    Content Marketing

    Content that earns attention, written faster with AI

    You'll learn

    Content strategy and frameworks, a persona-led content plan, finding topics through search intent, publishing across owned, earned and paid media, AI writing workflows that keep your brand voice, structuring content so AI search tools can quote it, and measuring content ROI.

    You'll build

    A 90-day content calendar, five AI-assisted drafts edited into your brand voice, and a content performance dashboard.

    ToolsChatGPT, Claude, Canva

  3. 03

    Social Media Marketing

    Organic and paid social for NZ audiences

    You'll learn

    Choosing platforms for NZ audiences (Facebook, Instagram, LinkedIn, TikTok and X), growing an audience organically and with paid, audience insights, setting up social for a business, and running, optimising and reporting on campaigns.

    You'll build

    A social media audit, a 30-day content calendar across three platforms, and one Meta paid campaign with audience targeting and conversion tracking.

    ToolsMeta Ads Manager, Canva

  4. 04

    Search Engine Optimisation (SEO)

    Rank in Google and show up in AI search

    You'll learn

    Crawling, indexing and ranking, keyword research for NZ search intent, on-page, technical and off-page SEO, E-E-A-T, structured data, Core Web Vitals, content clusters, visibility in AI search (generative engine optimisation), and measuring SEO in Search Console and GA4.

    You'll build

    A technical SEO audit of your website, 50 target keywords with commercial intent, and a 10-piece content cluster plan around one core topic.

    ToolsGoogle Search Console, GA4

  5. 05

    Paid Search (PPC) Using Google Ads

    Search campaigns that pay their way

    You'll learn

    How the ad auction works (Quality Score and Ad Rank), account structure, match types and negative keywords, responsive search ads, Smart Bidding, conversion tracking, Google Ads Editor, and Performance Max and Demand Gen campaigns.

    You'll build

    A complete Google Ads search campaign with keywords, ad copy and conversion tracking, a Performance Max campaign using your own audience data, and a Quality Score review.

    ToolsGoogle Ads, Google Ads Editor

  6. 06

    Display and Video Advertising

    YouTube, display and remarketing

    You'll learn

    The Google Display Network and YouTube ad formats (skippable in-stream, bumper and in-feed ads), running a YouTube channel for a business, targeting and remarketing, AI-made video creative, and full-funnel reporting.

    You'll build

    A branded YouTube channel, a multi-format YouTube campaign with bumper and skippable ads, and a display remarketing campaign with custom audiences.

    ToolsGoogle Ads, YouTube Studio

  7. 07

    Email Marketing

    Automated email that keeps selling

    You'll learn

    Deliverability and New Zealand's email rules (the Unsolicited Electronic Messages Act and the Privacy Act 2020), mobile-first email design, segmentation and personalisation, A/B testing, lifecycle campaigns, and automation: triggers, workflows and drip sequences.

    You'll build

    A five-email welcome automation, an A/B test of two subject lines, and a segmented re-engagement campaign.

    ToolsMailchimp, Klaviyo or HubSpot

  8. 08

    Website Optimisation: UX and UI

    Turn more visitors into enquiries and sales

    You'll learn

    Design principles and copy that converts, building and publishing a website on Squarespace, WordPress or Shopify, user-centred design, accessibility (WCAG 2.1 AA), Core Web Vitals and the website metrics that matter.

    You'll build

    A UX and Core Web Vitals audit, five conversion opportunities, and one A/B test with a clear hypothesis and success measure.

    ToolsPageSpeed Insights, Microsoft Clarity or Hotjar

  9. 09

    Analytics with Google Analytics

    Measure what's working and report it

    You'll learn

    Analytics basics and your privacy responsibilities in NZ, setting up GA4 with Google Tag Manager, events and conversions, consent mode, reports and explorations, attribution, and GA4's predictive audiences.

    You'll build

    GA4 with full event tracking through Tag Manager, a weekly dashboard of traffic, conversions, return on ad spend and channel performance, and one predictive audience.

    ToolsGA4, Google Tag Manager, Looker Studio

  10. 10

    Digital Marketing Strategy

    Bring every channel into one plan

    You'll learn

    Strategy frameworks (SOSTAC, RACE and agile hybrids), objectives and KPIs, market, competitor and audience research, creative strategy, budgets and channel mix, multi-touch attribution, forecasting three growth scenarios, and presenting to a manager or board.

    You'll build

    A 12-month digital marketing strategy with channel choices, KPIs, budget and a 90-day action plan, pitched live to your mentor as preparation for the exam.

  11. 11

    AI Marketing

    Use AI safely across research, content, ads and reporting

    You'll learn

    AI tools for research, content, ads and reporting, including the AI built into Google Ads and Meta (Performance Max and Advantage+), writing good prompts, building repeatable workflows, and handling privacy, accuracy and brand risk.

    You'll build

    An AI marketing playbook for your business: the workflows, prompts and checks your team will use.

    ToolsChatGPT, Claude, Gemini, Meta Advantage+

By week 11 you'll have

  • Personas and a sprint board
  • A 90-day content calendar
  • A Meta paid campaign
  • An SEO audit and keyword map
  • A Google Ads campaign
  • A YouTube and remarketing campaign
  • A welcome email flow
  • A UX audit and A/B test
  • A GA4 dashboard
  • A 12-month strategy
  • An AI playbook for your team

All of it is built on your own business or employer, so you finish with real work to show alongside your certificate.

After week 11

  1. Sit the exam200 questions in 2.5 hours, online and proctored. The exam fee is included.
  2. Get certifiedYour CADME certificate and a badge for LinkedIn.
  3. Do your internshipPut your skills to work in a real digital marketing internship.
  4. Keep your supportPost-graduation support as you apply for roles or grow your business.
Your mentors

New Zealand practitioners, one to one.

Both mentors have spent more than a decade marketing in New Zealand. Book as many one-to-one sessions as you need during your 11 weeks and bring your real work.

Sai Constantine, IDNZ mentor Your mentor

Sai Constantine

Head of Digital, IDNZ

Mentors CADME students in SEO, social media, search marketing, branding and AI, and mentors in UX too. He leads agentic UX design, which is part of the UX Product Design certification (CAUXPDE). Before IDNZ, Sai worked in digital media at Fairfax and led sales and business development at Domainz (Melbourne IT) and MyRepublic. He went through a Creative Technologies degree.

  • SEO
  • Social media
  • Search marketing
  • Branding
  • AI marketing
  • UX
  • UI
  • Agentic UX design
Book a free call About Sai LinkedIn
Seann Lautner, IDNZ mentor Your mentor

Seann Lautner

UX mentor and business coach, IDNZ

Mentors students in UX, website optimisation and digital strategy, and coaches graduates into new roles. Formerly a UX researcher at Air New Zealand and Vodafone NZ, and a Certified Scrum Master and agile coach.

  • UX research
  • Website optimisation
  • Digital strategy
  • Agile coaching
  • Career coaching
Book a free call About Seann LinkedIn
From our students

What CADME students say, in their own words.

More than 1,000 students and business owners have trained with IDNZ since 2016. We're rated 5.0 from 90+ Google reviews.

1,000+
students and business owners trained since 2016
5.0
from 90+ Google reviews
86%
of graduates advance their career within 12 months (IDNZ graduate survey)
10+
years each mentor has spent marketing in New Zealand
“I would not have secured my current role if it hadn't been for those internships.”
Fiona HowardCADME graduate, now Marketing Manager at BMS
“Our organisation is now benefitting from me having fresh, up-to-date IP which I can put into practice daily.”
Sarah EddyCADME graduate, Communications Manager at ANZCO Foods
“After 3 months of studying the digital marketing course every night (after putting the children to bed), I am so excited that I passed the exam and become a Certified Digital Marketing Expert. Thank you, Sai Constantine and Seann Lautner, for your generosity in mentoring.”
Ying WatsonStakeholder Manager
“With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn't miss important principles.”
Harrison MudgwayNew Zealand MTB National
“While looking for options, I was looking for something where I can study online with mentor support at the same time working full time. I was looking for quality course material which will help me with my future job. IDNZ is offering both so I decided to go with IDNZ.”
Rohan SatghareRetail Sales & Operation

Reviews

What students say about learning with IDNZ.

5.0

From 90+ Google reviews

Read them on Google

Google review · October 2026

“The mentoring component is the best way to develop your marketing skills, and you learn directly from leading industry specialists. Sai’s mentoring is exceptional. He takes the time to explain concepts clearly and helps you build a solid digital marketing strategy. Support continues throughout the course, from developing agile skills to preparing for job interviews.”
SuzanneIDNZ student

From our students

“I would not have secured my current role if it hadn't been for those internships.”
Fiona HowardCADME graduate, now Marketing Manager at BMS

From our students

“Our organisation is now benefitting from me having fresh, up-to-date IP which I can put into practice daily.”
Sarah EddyCADME graduate, Communications Manager at ANZCO Foods

From our students

“With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn't miss important principles.”
Harrison MudgwayNew Zealand MTB National

From our students

“After 3 months of studying the digital marketing course every night (after putting the children to bed), I am so excited that I passed the exam and become a Certified Digital Marketing Expert. Thank you, Sai Constantine and Seann Lautner, for your generosity in mentoring.”
Ying WatsonStakeholder Manager

From our students

“While looking for options, I was looking for something where I can study online with mentor support at the same time working full time. I was looking for quality course material which will help me with my future job. IDNZ is offering both so I decided to go with IDNZ.”
Rohan SatghareRetail Sales & Operation

From our students

“It was an amazing journey, right from the start until the end. The course challenged me to think to a more human-centered design, by learning the agile way with a real project. Thank you so much to my mentor Seann Lautner, who was incredibly patient.”
Irene FortoulUX/UI Designer / Graphic Designer

Kristen McHarg, University of Auckland | IDNZ student story

Kristen McHarg, Associate Director, Marketing at the University of Auckland, talks about her experience studying the Certified Agile Digital Marketing Expert with the Institute of Digital Marketing New Zealand (IDNZ). Fromally known as IDMNZ.

IDNZ upskills individuals and teams in digital marketing, with one-day masterclasses for one person or a whole team, and 11-week industry certifications in digital marketing and UX. Every course is taught by New Zealand-based practitioners.

Student testimonials

  • IDNZ |Her Study Experience | CADME Sarah Eddy ANZCO FOODS, CHRISTCHURCH

    Sarah Eddy

    EXECUTIVE ASSISTANT TO MD
    ”Completing the IDNZ certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge. Now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.”

  • IDNZ | Harrison Mudgway His Study Experience | CADME SPONSORED NATIONAL ATHLETE, TAURANGA

    Harrison Mudgway

    NEW ZEALAND MTB NATIONAL
    ”With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time. The modules are easy to understand, helped a lot with my time management and ensure I didn’t miss important principles.”

  • Black and white portrait of an Asian woman with shoulder-length dark hair smiling, wearing a dark blouse with a floral pattern.

    Ying Watson

    STAKEHOLDER MANAGER
    ”After 3 months of studying the digital marketing course every night (after putting the children to bed), I am so excited that I passed the exam and become a Certified Digital Marketing Expert. Thank you, Sai Constantine and Seann Lautner, for your generosity in mentoring.”

  • A young man with dark hair, wearing a light-colored blazer and a striped shirt, smiling for a photo in an indoor setting.

    Rohan Satghare

    RETAIL SALES & OPERATION
    ”While looking for options, I was looking for something where I can study online with mentor support at the same time working full time. I was looking for quality course material which will help me with my future job. IDNZ is offering both so I decided to go with IDNZ.”

  • A smiling woman with long dark hair, wearing a sleeveless top, outdoors on a sunny day.

    Irene Fortoul

    UX/UI DESIGNER / GRAPHIC DESIGNER
    ”It was an amazing journey, right from the start until the end. The course challenged me to think to a more human-centered design, by learning the agile way with a real project. Thank you so much to my mentor Seann Lautner, who was incredibly patient.”

Price and intakes

One price, everything included.

CADME certification

$4,789+ GST

$5,507.35 including GST. Locked in for 2026 and 2027.

  • 11 modules in the online portal, one a week
  • Unlimited one-to-one mentoring for your 11 weeks, with NZ-based mentors
  • Coaching in business, branding and advertising
  • The online exam and your CADME certificate, with a LinkedIn badge
  • A real internship in digital marketing
  • Post-graduation support as you apply for roles or grow your business
Enrol for Book a free call

Intake dates

A new intake starts on the first Monday of every second month. Enrolments close the Wednesday before.
StartsEnrol byWeek 11 ends

Ways to pay

  • Pay onlineBy card when you enrol.
  • Pay by invoiceWe invoice you or your employer. Useful when your company is paying or you're enrolling a team. Ask for an invoice
  • Up to 50% with MCDF fundingFor eligible New Zealand businesses. Check your eligibility

How to enrol

  1. Choose your intake

    Enrol online, or book a free 15-minute call first if you'd like to talk it through.

  2. Get set up

    Your portal login and welcome pack arrive in the week before you start.

  3. Meet your mentor

    Set your goals for the 11 weeks. Business owners choose what they'll work on.

  4. Start module 01

    On the Monday your intake begins, with your mentor a booking away.

Weighing up a diploma? See CADME and a one-year NZQA diploma side by side.

Questions

Questions about the CADME digital marketing course.

Length, intakes, price, funding, mentoring, the internship and the exam.

Still deciding?

A 15-minute call with a New Zealand mentor will tell you if CADME is the right fit.

Book a free call
Compare all certifications
How long does the CADME digital marketing course take?

11 weeks. CADME has 11 modules, one a week, and most people spend about 6–8 hours a week on it around a job or a business. If life gets busy, you have up to 6 months to finish, and the online portal stays open for 12 months. A real digital marketing internship and post-graduation support follow.

When is the next CADME intake?

A new intake starts on the first Monday of every second month: January, March, May, July, September and November. Enrolments close on the Wednesday before. The next dates are listed under Price and intakes on this page.

How much does CADME cost?

$4,789 + GST ($5,507.35 including GST), locked in for 2026 and 2027. That includes the 11 modules, unlimited one-to-one mentoring, coaching, the online exam, your certificate, a real internship and post-graduation support. You can pay online when you enrol, or we can invoice you or your employer.

Can I get funding for CADME?

Eligible New Zealand businesses can get up to 50% of the cost through the Management Capability Development Fund (MCDF). Check your eligibility on our funding page. CADME is an industry certification, so StudyLink student loans and allowances don’t apply.

What is the best digital marketing course in NZ?

It depends on your goal. If you want job-ready skills quickly while you keep working, IDNZ’s Certified Agile Digital Marketing Expert (CADME) covers SEO, Google Ads, social media, content, email, analytics, strategy and AI marketing in 11 weeks, with unlimited one-to-one mentoring and a real internship. If you need a formal qualification or a student loan, a one-year NZQA diploma may suit you better. IDNZ’s comparison page sets out the differences.

Is there a recognised digital marketing certification in NZ?

Yes. CADME is an industry certification from the Institute of Digital Marketing New Zealand, which has trained more than 1,000 students and business owners since 2016. It isn’t an NZQA qualification. It is built around the skills employers hire for: in the Hays 2025 Skills Report, 86% of hiring managers in Australia and New Zealand said they were turning to skills-based hiring.

Do I need marketing experience to enrol?

No. Module 01 starts from the basics. You need good written and spoken English, a laptop with a reliable internet connection, and about 6–8 hours a week. If you’re not sure CADME suits you, book a free 15-minute call.

How does mentoring work at IDNZ?

Every CADME student gets unlimited one-to-one mentoring sessions during the 11 weeks with a New Zealand-based mentor who has more than a decade of marketing experience in NZ. You bring your real work, campaigns or business, and your mentor gives you specific feedback. You’re also coached in business, branding and advertising.

Are IDNZ’s tutors and mentors based in New Zealand?

Yes. IDNZ is built in New Zealand for New Zealand businesses. Its tutors and mentors are NZ-based practitioners with more than a decade of experience marketing in New Zealand, so they know local audiences, ad budgets and the NZ job market.

Can I use my own business as the case study?

Yes. Business owners use their own business as the case study for each module, so they apply what they learn to it from the first week, with their mentor’s feedback.

What does the CADME internship involve?

After your 11 weeks you put your skills to work in a real digital marketing internship, on live marketing for a business, with support from IDNZ. It gives you real work to show employers. Book a free call to ask about current placements.

How does the CADME exam work?

When you’ve finished the 11 modules, you sit an online, proctored exam: 200 questions in 2.5 hours. The exam fee is included in the course fee. Pass it and you’re a Certified Agile Digital Marketing Expert, with a certificate and a badge for your LinkedIn profile.

What tools and platforms does CADME cover?

Google Ads and Google Ads Editor, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Looker Studio, Google Search Console, PageSpeed Insights, YouTube Studio and Canva, an email platform such as Mailchimp, Klaviyo or HubSpot, Microsoft Clarity or Hotjar, a website builder such as Squarespace, WordPress or Shopify, and AI tools including ChatGPT, Claude and Gemini. You use them on real work for your job or your own business.

Can I train my team with CADME?

Yes. You can enrol one person or a whole team, and team training is quoted per team. Eligible New Zealand businesses can get up to 50% of the cost through MCDF. Book a free call to plan it.

Next intake

Start your 11 weeks on .

Enrolments close . $4,789 + GST, with up to 50% through MCDF for eligible businesses.

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Sarah Eddy

  • Sarah Eddy

    ANZCO FOODS, CHRISTCHURCH

    Completing the IDNZ Certified Agile Digital Marketing Expert certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge, and now our organisation is benefitting from me having fresh, up-to-date IP which I can put into practice daily.

    I’m Sarah Eddy. I live in Christchurch and am married with three children. I’ve worked at a company in the meat industry for the past 12 years. For the first 10.5 years, I was the Executive Assistant to the Managing Director. Back in 2006 when I joined, I worked in small corporate office of 14 people.

    The company had business units all over New Zealand, but they were effectively their own individual operations. Over the years, we’ve gone through significant change and we moved into a shared services environment. That saw our corporate office in Christchurch grow steadily and now our workplace has 135 people. The Managing Director retired two years ago – he was very ‘old school’ – he didn’t use a computer and only in the last year of working together, did he start using an iPad and checking his emails. When the new CEO was appointed, the role became a lot less challenging as he was very tech-savvy and a lot of what I was doing for the Managing Director wasn’t required with the new CEO.

    An opportunity came up in October 2017 in the Communications, Events and Digital Marketing space, which I was fortunate to move into. Our company hasn’t been keeping up in the quickly-moving world of digital, and it was obvious this was becoming a big gap in our organisation.

    In 2018 I studied with the Institute of Digital Marketing New Zealand (IDNZ) to gain my certification as a Certified Agile Digital Marketing Expert and am now being tasked with various new challenges as I put my knowledge into practice. I’m looking forward to my annual review in March this year where I’ll receive an official change in title to Digital Marketing Manager and am currently enjoying leading a small project team to move our company forward in this digital marketing space.

    I chose to study with IDNZ for several reasons. The main reason was that the qualification was online which meant I could study at my own pace, in my own time, around my work and family. I also liked that the certification globally recognised and electronically accredited. The actual content of the qualification was extremely interesting and each module was presented by a different facilitator who specialises in that particular area. This was great as it mixed things up a bit so you’re not always listening and watching the same presenter.

    It was great having the support of the team at IDNZ. There were a number of times I needed assistance and they were always prompt to reply and could either help right away or point me in the right direction. It was also helpful having the regular online group video sessions to discuss the module of the week, listen to other people’s opinions, and have the management team ask you good questions to really get you thinking along the line you should be.

    Completing the IDNZ Certified Agile Digital Marketing Expert certification has assisted me to grow hugely within our business, expanding into a space where we had limited capability and knowledge, and now our organisation is benefiting from me having fresh, up-to-date IP which I can put into practice daily. It’s also great that, when I’m ready, there are more certifications that complement the Certified Agile Digital Marketing Expert and will provide even more knowledge to the strong foundation the first certification has already provided me.

    The best thing for me about studying with IDNZ has been the flexibility – being able to study as and when I can, on my laptop, on my phone, or on my iPad – at times that fit around my work and family. The fact that you have access to very talented and knowledgeable individuals at anytime to ask questions about either content or logistics of gaining your certification (i.e. booking your exam) was also extremely valuable. The examination itself is also good in the fact that you can go to a local independent testing authority at a day and time that suits you.

    I really enjoyed studying with the Institute of Digital Marketing New Zealand, and thank you for your guidance, assistance and most of all, my Certified Agile Digital Marketing Expert certification!

A young man with short brown hair and blue eyes standing on a beach during sunset, wearing a black t-shirt.

Harrison Mudgway

  • Harrison Mudgway
    SPONSORED NATIONAL ATHLETE, TAURANGA

    With the ongoing support from IDNZ and the weekly Zoom meetings with the other students I was able to complete this with ease even while working a full time job. The modules are all set out in an easy to understand way which helped a lot with my time management on completing this certification and making sure I didn’t miss important principles.

    My name is Harrison Mudgway, I’m currently 21 years of age living in the beautiful city of Tauranga, New Zealand. I found my interest in marketing after trying to set up an online business during high school and not being able to bring in customers, this frustrated me and turns out this is the role where marketing comes into play. This is where my passion for business started.

    I enrolled into a business course at Waikato University, where I started getting deeper into marketing, within a year I got sick of the extras that business brings for example accounting/economics so then decided to pursue only marketing and this is where my search for an education provider that focused just on this field alone began.

    Within a few weeks I found the Institute of Digital Marketing New Zealand (IDNZ) and their Certified Agile Digital Marketing Expert certification and course outline was a perfect match to what I wanted to learn. I chose to study with them because of the convenience of the online lectures, the depth of the modules and not to mention the prestige of the certification that comes with it.

    With the ongoing support from IDNZ and the weekly Zoom meetings with the other students I was able to complete this with ease even while working a full time job. The modules are all set out in an easy to understand way which helped a lot with my time management on completing this certification and making sure I didn’t miss important principles.

    After gaining this certification my workplace has now recognised that I will be more than capable with managing and handling their marketing role, they know I will be able to complete all the proper steps to bringing in new customers with a professional approach to my methodology to this.