Social media marketing course in New Zealand. Become a certified social media marketer in 11 weeks.
The Certified Agile Social Media Marketing Expert (CASMME) covers social research, content, paid social and customer care, across Facebook, X, LinkedIn, Instagram, Snapchat, YouTube and TikTok. You get unlimited one-to-one mentoring from New Zealand mentors and a real internship, and you build the content and campaigns for your own brand or business.
- Length
- 11 weeksAbout 6–8 hours a week
- Price
- $4,789 + GST$5,507.35 incl. GST
- Format
- OnlineMake content for your brand as you go
- Mentoring
- Unlimited one-to-oneNZ-based mentors
- Experience
- A real internshipAfter the 11 weeks
- Funding
- Up to 50% with MCDFFor eligible NZ businesses
Learners fromAir New Zealand · ANZCO Foods · Auckland Council · MBIE · University of Auckland · AUT
Who CASMME is built for, and when a different course suits you.
CASMME is for people who run, or want to run, a brand’s social channels and need a plan, better content and paid social that earns its budget.
Moving into social media
Start a social media career while you keep working. You finish with a content calendar, ad campaigns and a strategy to show employers, plus internship experience.
Marketers who run social
You post every week but want a proper plan, content people stop for, and Meta and LinkedIn ads you can report on with confidence.
Business owners
Build your own content calendar, Reels plan and Meta ad campaign, one week at a time, and go through each one with your mentor.
Comms and marketing teams
Get everyone who posts for the brand working from one plan, one tone of voice and one way of reporting. Eligible NZ businesses can get up to 50% of the cost through MCDF. Ask about team training
What you need to start
- No social media marketing experience. Module 01 starts with how agile social teams plan their work.
- Good English, written and spoken.
- A laptop and a reliable internet connection.
- About 6–8 hours a week for 11 weeks, at times that suit you.
Choose something else if
- You need an NZQA qualification or a StudyLink loan. A one-year NZQA diploma suits you better. See how they compare
- You want the whole digital marketing toolkit. SEO, Google Ads, email and analytics are in the Agile Digital Marketing Expert certification (CADME).
- You'd like to try one topic first. Start with a one-day masterclass, from $489.
- You want to work in UX or product design. Look at the UX product design certification.
How CASMME works · Mentoring, real content and a real internship
Make the content, then have a mentor pull it apart.
The Certified Agile Social Media Marketing Expert (CASMME) runs for 11 weeks, one module a week. Most weeks you make something real for your own brand, from personas and a content calendar to Meta and LinkedIn campaigns, and your mentor goes through it with you. By week 11 you have a 90-day social strategy and the content to back it.
- Create
A module for each platform
Research and content come first, with TikTok, Reddit and Google Trends showing you what’s taking off. Then you spend a week each on Facebook, X, LinkedIn, Instagram, Snapchat and TikTok, and YouTube. Each platform week ends with something you can post or run, built for your brand.
- Short-form video for TikTok, Reels and Shorts
- AI prompts for ideas, drafts and captions
- Paid and organic planned together
- Review
Unlimited one-to-one feedback
Book as many mentor sessions as you need. Bring a calendar, a Reel or TikTok, an ad set or last month’s numbers, and your mentor tells you what to keep, cut and test next.
- Feedback on real posts and ads
- Help reading platform insights
- Mentors who know NZ audiences
- Grow
From your brand to a real internship
You’re coached in business, branding and advertising so your social media serves the business, then you join a real internship after week 11, with support once you graduate.
- Coaching in business, branding and advertising
- A real internship after the 11 weeks
- Post-graduation support
Made in Aotearoa New Zealand
Social media for New Zealand audiences. Not a global template.
What works on social in New Zealand isn’t always what works overseas: smaller audiences, different ad costs and a feed full of local brands. You plan for the people who actually follow you, and your mentors know the NZ market.
- 7
- Platforms: Facebook, X, LinkedIn, Instagram, Snapchat, YouTube and TikTok
- 90
- Days of content planned in your calendar
- NZ
- Mentors who know local audiences and ad costs
- 1:1
- Unlimited mentoring on your content
Run social media with a plan behind it.
$4,789 + GST, locked in for 2026 and 2027. Up to 50% through MCDF for eligible businesses. Pay online, or we can invoice you or your employer.
11 modules in 11 weeks, each ending in real work.
One module a week. You learn it in the online portal, use it the same week in your job or your own business, then go through it with your mentor. Open a module to see what you'll learn and what you'll build.
A typical week
- Monday: the week's module opens in the portal.
- Learn the module in short lessons, about 2–3 hours.
- Build the week's piece of real work, about 3–5 hours.
- Book your mentor as often as you need, evenings and weekends.
- Finish the week with feedback and your next steps.
01
Agile Digital Marketing
Plan and run social in short sprintsYou'll learn
Scrum and Kanban for social media teams, sprint planning, backlogs and retrospectives, ICE and RICE prioritisation, and planning that changes when the numbers do.
You'll build
A social media sprint board for your brand, with a prioritised backlog for the next two weeks.
Tools and frameworksNotion, Trello, ICE and RICE scoring
02
Social Research
Audiences, competitors and trendsYou'll learn
Social listening, audience personas, a five-competitor content audit, trend spotting with TikTok, Reddit and Google Trends, and reading the insights each platform gives you.
You'll build
Audience personas and a competitor content audit for your brand, with the trends worth acting on.
Tools and frameworksBrandwatch, Sprout Social, Mention, Google Trends
03
Content Creation
Pillars, platform copy and a 90-day calendarYou'll learn
Content pillars, writing for each platform, AI prompts for ideas and first drafts, social SEO so people find your posts in search, and planning content three months ahead.
You'll build
A 90-day content calendar with pillars, formats and your own AI prompt templates.
Tools and frameworksChatGPT, Google Gemini, Notion
04
Content Outreach
Seeding, repurposing and partnershipsYou'll learn
Content seeding, turning one idea into posts for every platform, micro-influencer outreach, community partnerships, and when to boost a post or run a full paid campaign.
You'll build
A repurposing plan for one hero piece of content and a shortlist of micro-influencers to approach.
05
Facebook
Pages, Groups and Meta adsYou'll learn
Page optimisation, Facebook Groups, Facebook Shops, Meta Ads Manager, audiences and Advantage+ AI campaigns.
You'll build
A Meta ad campaign set up in Ads Manager, with audiences, creative and a plan for testing it.
Tools and frameworksMeta Ads Manager, Meta Advantage+, Meta AI
06
Twitter / X and TikTok
Real-time conversation and trendsYou'll learn
Profile optimisation, threads, hashtags, real-time and trend-led marketing on X and TikTok, replying to comments with Stitch and Duet, X Ads and X Premium.
You'll build
A thread series for X and a real-time response plan for X and TikTok.
Tools and frameworksX Ads, TikTok
07
LinkedIn
Thought leadership and B2B campaignsYou'll learn
Profile and Company Page optimisation, articles, newsletters and document posts, how the LinkedIn feed picks what to show, LinkedIn Ads (Sponsored Content, Lead Gen Forms and Message Ads) and employee advocacy.
You'll build
A thought-leadership plan and a Lead Gen Form campaign brief.
Tools and frameworksLinkedIn Campaign Manager
08
Instagram, Snapchat and TikTok
Reels, Stories, TikToks and shoppingYou'll learn
Reels, Stories, Instagram Shopping and collab posts; Snapchat Lenses and AR; and TikTok content, trends and sounds, TikTok Shop and the TikTok Creator Marketplace.
You'll build
A month of Reels, Stories and TikToks planned and storyboarded, with one collab idea.
Tools and frameworksInstagram, Meta Creator Marketplace, Snapchat, TikTok, TikTok Shop
09
YouTube and Social Video
Video ads on YouTube, TikTok and Meta ReelsYou'll learn
YouTube channel set-up, video SEO, Shorts or long-form and YouTube Ads; TikTok Ads, Spark Ads and TikTok search; Meta Reels ads on Facebook and Instagram; and reading video analytics across all three.
You'll build
A video plan with three scripts, a YouTube Shorts series, a TikTok ad campaign and a Reels ad for Facebook and Instagram.
Tools and frameworksYouTube Studio, YouTube Analytics, TikTok Ads Manager, Meta Ads Manager, Google Ads
10
Social Customer Service
Community, care and crisisYou'll learn
Response frameworks and escalation, community moderation, negative reviews, AI chatbots and DM workflows, and listening for the early signs of a crisis.
You'll build
A social care playbook: tone, response times, escalation paths and a crisis checklist.
Tools and frameworksMeta AI, Hootsuite, Google Alerts
11
Strategy and Pitching
Your 90-day social strategyYou'll learn
SOSTAC and RACE planning, SMART KPIs, splitting budget between organic and paid, and pitching social media to senior leaders.
You'll build
A 90-day agile social media strategy with KPIs and a budget, pitched to your mentor.
Tools and frameworksSOSTAC, RACE, GA4
By week 11 you'll have
- A social media sprint board
- Personas and a competitor audit
- A 90-day content calendar
- A repurposing and outreach plan
- A Meta ad campaign
- A thread series for X
- A LinkedIn plan and lead gen brief
- Reels, Stories and TikTok storyboards
- Video scripts, Shorts and TikTok and Reels ads
- A social care playbook
- A 90-day social strategy
All of it is made for your own brand, business or employer, so you finish with real work to show alongside your certificate.
After week 11
- Sit the exam200 questions in 2.5 hours, online and proctored. The exam fee is included.
- Get certifiedYour CASMME certificate and a badge for LinkedIn.
- Do your internshipPut your skills to work in a real digital marketing internship.
- Keep your supportPost-graduation support as you apply for roles or grow your business.
Certified Agile Social Media Marketing Expert · Course path
Seven platforms covered in 11 weeks.
CASMME takes you from research and content to a module on each major platform and a 90-day social strategy, and you make content for your own brand from the first week. A typical NZQA digital marketing diploma is a year of full-time study. The chart shows how far through each one you’d be, week by week.
- CASMME certification (11 weeks)
- One-year NZQA diploma (full time)
The 11 CASMME modules, one a week
- 01Agile Digital Marketing
- 02Social Research
- 03Content Creation
- 04Content Outreach
- 05Facebook
- 06Twitter / X and TikTok
- 07LinkedIn
- 08Instagram, Snapchat and TikTok
- 09YouTube and Social Video
- 10Social Customer Service
- 11Strategy and Pitching
CASMME certification
- Length
- 11 weeks, around your job or business
- Tuition
- $4,789 + GST, locked in for 2026 and 2027
- What you finish with
- A 90-day content calendar, ad campaigns, video plans and a social strategy for your brand
- Work experience
- A real internship after week 11
- Support
- Unlimited one-to-one mentoring on your content and campaigns
One-year NZQA diploma
- Length
- 1 year full time, or 2 years part time
- Tuition
- Around $10,000 or more, plus course costs
- Work experience
- A capstone or industry project
- Support
- Live online classes and projects. StudyLink loans if eligible
Both routes work. A diploma suits you if you want a formal qualification or a student loan. CASMME suits you if you want to get good at social media quickly, on your own brand, while you keep working. The research on mentoring and internships is on the CADME page, and the certification and diploma comparison has the rest.
Plan your next 90 days of social.
$4,789 + GST, paid online or by invoice. Eligible businesses can claim up to 50% through MCDF.
The chart assumes study is spread evenly across each course. Diploma length, study load and fees are the published 2027 figures for a New Zealand online digital marketing school’s Level 5 and Level 6 diplomas; check with each provider for current details.
Mentors who review your content, one to one.
Bring a draft post, an ad set or last month’s insights to as many one-to-one sessions as you need during your 11 weeks. Both mentors have more than ten years of marketing experience in New Zealand.
Your mentor Sai Constantine
Head of Digital, IDNZ
Sai mentors CASMME students in social media strategy, content and paid social on Meta, LinkedIn, YouTube and TikTok, and in branding, SEO and AI. He also leads agentic UX design, which is part of the UX Product Design certification (CAUXPDE). Before IDNZ, Sai worked in digital media at Fairfax and led sales and business development at Domainz (Melbourne IT) and MyRepublic. He went through a Creative Technologies degree.
- Social media strategy
- Paid social
- Content
- Branding
- AI marketing
- SEO
- UX
- UI
- Agentic UX design
Your mentor Seann Lautner
UX mentor and business coach, IDNZ
Seann mentors CASMME students in agile ways of working and audience research, and brings a researcher’s eye to how people respond to your content. He also coaches graduates into new roles. Formerly a UX researcher at Air New Zealand and Vodafone NZ, and a Certified Scrum Master and agile coach.
- Audience research
- Agile coaching
- UX research
- Website optimisation
- Career coaching
Studying while working full time, with a mentor a booking away.
Both studied with IDNZ while working full time. CASMME has the same mentors and support.
- 1,000+
- students and business owners trained since 2016
- 5.0
- from 90+ Google reviews
- 86%
- of graduates advance their career within 12 months (IDNZ graduate survey)
- 10+
- years each mentor has spent marketing in New Zealand
“With the ongoing support and weekly cloud meetings, I was able to complete this course with ease while working full time.”
“I was looking for something where I can study online with mentor support at the same time working full time.”
Google reviews
Social media students on learning with IDNZ.
From 90+ Google reviews
Read them on GoogleGoogle review
“A very useful workshop by Seann. I learned more than I expected. The day went by quickly, and I left feeling much more knowledgeable about digital and social media marketing. Thank you.”
Google review
“What an experience! This course is awesome, so much information, resources and tips in how to start understanding Social media marketing! I am leaving with so much insight and thoughts to start my DM small business! If someone needs to understand how DM works this is for sure the course you have to do!! don't miss it!!!”
Google review
“I attended the 1 day Instagram for Marketing course lead by Seann in which I gained a lot of tips and tricks for my future online business.”
Google review
“Very useful, lots of tips and practical information on marketing via Instagram and other platforms. I already use instagram but was unaware of all the tools available”
Google review
“Seann was an excellent trainer. Myself and sister attended the Instagram course and learnt so much. Thoroughly enjoyed the session thanks very much. Highly recommend.”
Google review
“Excellent course delivered by Seann. It is very helpful for a beginner like me who know close to nothing in Social Media.
Keep up the good work and please continue to deliver this program in the community.”
Google review
“A great way to learn more about Facebook Special Media Marketing. Sean made it easy to understand and I am certain this will assist my organisation a lot over the next few years. Thanks.”
Seven platforms, one price, mentoring included.
CASMME certification
$4,789+ GST
$5,507.35 including GST. Locked in for 2026 and 2027.
- 11 social media modules, one a week, with something to make for your brand
- Unlimited one-to-one mentoring on your posts, ads and insights
- Coaching in business, branding and advertising
- The online exam, 200 questions in 2.5 hours, and your CASMME certificate
- A real internship once your 11 weeks are done
- Post-graduation support as you grow the channels or move into a social role
Intake dates
| Starts | Enrol by | Week 11 ends |
|---|---|---|
Ways to pay
- Pay onlineBy card when you enrol.
- Pay by invoiceWe can invoice you or your employer, which suits training budgets and teams of more than one. Ask for an invoice
- Up to 50% with MCDF fundingFor eligible New Zealand businesses. Check your eligibility
How to enrol
Choose your intake
Enrol online, or book a free 15-minute call to check CASMME suits your goals.
Get set up
Your portal login and welcome pack arrive in the week before you start.
Pick your brand
In your first mentor session, choose the brand or business you’ll create for.
Start module 01
Week one sets up your social media sprint board.
Comparing courses? See every IDNZ certification side by side.
Questions
Questions about the CASMME social media marketing course.
Platforms, TikTok, tools, mentoring, cost and what you finish with.
Still deciding?
Show a mentor your channels in a free 15-minute call and ask what you’d work on first.
Book a free callCompare all certifications
How long does the CASMME social media marketing course take?
CASMME runs for 11 weeks, one module a week, and most weeks you make something for your brand: personas, a content calendar, an ad campaign or a video plan. Allow about 6–8 hours a week around work. If life gets busy you have up to 6 months to finish, and portal access lasts 12 months. The internship and post-graduation support follow week 11.
When does the next CASMME intake start?
There are six CASMME intakes a year, starting on the first Monday of January, March, May, July, September and November. Enrolments close the Wednesday before each start. The next dates, and the week each one finishes, are listed under Price and intakes.
What does CASMME cost, and can my employer pay for it?
CASMME is $4,789 + GST ($5,507.35 including GST), locked in for 2026 and 2027. You can pay online by card when you enrol, or we can invoice you or your employer. The price includes all 11 modules, unlimited one-to-one mentoring, coaching, the exam, your certificate, the internship and post-graduation support.
Is there funding for the CASMME course?
Eligible New Zealand businesses can get up to 50% of the cost covered through the Management Capability Development Fund (MCDF), which supports training that builds a business’s capability, including marketing. Check if your business qualifies. StudyLink loans and allowances don’t apply to industry certifications like CASMME.
What is the best social media marketing course in NZ?
That depends on what you need. If you want to plan, create and run social media for a brand while you keep working, IDNZ’s Certified Agile Social Media Marketing Expert (CASMME) covers social research, content, outreach, Facebook, X, LinkedIn, Instagram, Snapchat, YouTube and TikTok, plus customer care and strategy, in 11 weeks with unlimited one-to-one mentoring and a real internship. If you need an NZQA qualification or a student loan, a diploma may suit you better. The certification comparison page sets out the options.
Which social media platforms does CASMME cover?
Seven: Facebook and Meta ads, X (Twitter), LinkedIn, Instagram, Snapchat, YouTube and TikTok. Instagram, Snapchat and TikTok share module 08, and YouTube has module 09 on social video, which also covers TikTok ads and Meta Reels ads on Facebook and Instagram. The research, content, outreach, customer service and strategy modules apply across every platform, so you plan your channels together rather than one at a time.
Does CASMME cover TikTok?
Yes, in four modules. In module 02 you use TikTok with Reddit and Google Trends to spot trends worth acting on. Module 06 covers real-time, trend-led content on X and TikTok, including replying with Stitch and Duet. In module 08 you plan TikTok content around trends and sounds, with TikTok Shop and the Creator Marketplace, alongside Instagram and Snapchat. Module 09 covers TikTok Ads, Spark Ads, TikTok search and video analytics, and you can bring your TikToks to mentor sessions for feedback.
Should I choose CASMME or CADME?
Choose CASMME if social media is your job, or the channel your business depends on. It spends all 11 weeks on social. CADME, the Agile Digital Marketing Expert certification, covers social media in one module alongside SEO, Google Ads, email, analytics and AI. If you need the whole digital marketing toolkit, CADME is the better start.
Do I need social media marketing experience for CASMME?
No. You need good English, a laptop and time each week. Module 01 starts with how agile social teams plan and prioritise their work, and your mentor adjusts the pace to you. Plenty of students already post for a brand and want a proper plan behind it, and that works well too.
What can I bring to my CASMME mentor sessions?
Anything you’re working on: a draft post or caption, a Reel before it goes live, an ad set that isn’t converting, or last month’s insights. Sessions are one to one and unlimited during your 11 weeks, and your mentors are New Zealand-based with more than ten years of marketing experience.
Can I build the content for my own brand or business on CASMME?
Yes, and most students do. You make the content calendar, campaigns and strategy for your own brand, business or employer, so the work goes live instead of sitting in a folder. If you don’t have a brand to work on, your mentor will help you pick one.
What tools will I use on CASMME?
Meta Ads Manager and Advantage+, LinkedIn Campaign Manager, X Ads, TikTok Ads Manager, YouTube Studio and Analytics, Hootsuite, Sprout Social, Brandwatch and Mention for listening, Google Trends and Google Alerts, ChatGPT, Gemini and Meta AI for content workflows, Notion and Trello for planning, and GA4 for reporting.
How is CASMME assessed?
Through your weekly work with your mentor, then an online, proctored exam after module 11. The exam has 200 questions and you have 2.5 hours, and the fee is included in the price. Pass, and you’re a Certified Agile Social Media Marketing Expert with a certificate and a LinkedIn badge.
Will CASMME help me get a social media marketing job?
CASMME is an industry certification from the Institute of Digital Marketing New Zealand, not an NZQA qualification. What helps in interviews is what you can show: a content calendar, live campaigns, video plans and a 90-day strategy, made for a real brand and reviewed by a mentor, plus internship experience. Post-graduation support continues while you apply. Typical roles and pay are on the comparison page.
Your next 90 days of social
The next CASMME intake starts .
Enrolments close . $4,789 + GST, paid online or by invoice.