1-day marketing and AI workshops in New Zealand. Learn one marketing skill in a day.
Twelve hands-on masterclasses, from SEO and Google Ads to Meta Ads, email and Google Analytics, each with AI built in: AI in SEO, AI in social media marketing, AI in email and more. Every masterclass is 4 to 6 hours with an IDNZ mentor, online on Zoom or in person in major New Zealand cities, including Auckland, Wellington, Christchurch, Hamilton, Tauranga and Queenstown (travel costs apply). Your mentor shapes the day around your business or role, and a follow-up session within a month checks how you’re going.
- Length
- 4–6 hoursOne day, live
- Price
- $489.99 + GST$563.49 incl. GST
- Where
- Online or in personMajor NZ cities, travel extra
- Who
- Just you or your teamOne-to-one or a group
- Date
- You choosePick a day after booking
- Follow-up
- Within a monthUp to 1.5 hours with your mentor
IDNZ learners fromAir New Zealand · ANZCO Foods · Auckland Council · MBIE · University of Auckland · AUT
12 masterclasses · Pick by goal
What do you want to get better at? Start with the goal.
Every masterclass is one day, 4 to 6 hours, for $489.99 + GST, and each includes AI for its topic. Choose a goal to narrow the list, then hover over or tap a card to see what you’ll learn.
Press Enter to see what you’ll learn.
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SEO+ AI
Search Marketing Masterclass
Get your website showing up in Google without paying for every click.
Get found on Google
What you’ll learn
- SEO fundamentals, and lining SEO up with your business objectives
- Finding keywords and building an SEO content plan
- Optimising your pages and content to rank
- Link building: earning links that lift your rankings
- Measuring SEO performance
- AIAI in SEO: using AI tools for keyword research and content planning, and getting your pages quoted in AI search answers
$489.99 + GST4–6 hours + follow-up
Book the Search Marketing Masterclass -
Google Ads+ AI
Paid Search Marketing Masterclass
Run Google Ads campaigns and track what each dollar brings back.
Get found on Google
What you’ll learn
- Fundamentals of paid search, and how it compares with organic search
- Creating a campaign in Google Ads
- Managing a paid search campaign
- Growing traffic, leads and conversions while cutting wasted spend
- Measuring a paid search campaign
- AIAI in paid search: using AI tools to speed up your Google Ads work, from ad copy to reporting
$489.99 + GST4–6 hours + follow-up
Book the Paid Search Marketing Masterclass -
Website and UX+ AI
Web Optimisation Masterclass
Make your website easier to use, so more visitors get in touch or buy.
Get found on Google
What you’ll learn
- Web design and web optimisation fundamentals
- Design principles
- User-centred design: what UX and UI mean
- Landing pages that turn visitors into enquiries and sales
- Website metrics and turning them into marketing insights
- AIAI in web optimisation: using AI tools to review a page and test ideas faster
$489.99 + GST4–6 hours + follow-up
Book the Web Optimisation Masterclass -
Social media+ AI
Social Media Marketing Masterclass
Choose the right platforms, grow an audience and run campaigns you can measure.
Grow on social and video
What you’ll learn
- The social platforms people use in New Zealand, including Facebook, Instagram and LinkedIn, and how to use each one
- A posting plan and content calendar you can keep up
- Growing and engaging an audience
- Creating and optimising campaigns
- Using data to improve your next campaign
- Live Q&A with a digital marketing strategist
- AIAI in social media marketing: using AI to plan, write and repurpose posts
$489.99 + GST4–6 hours + follow-up
Book the Social Media Marketing Masterclass -
Facebook and Instagram ads+ AI
Meta Ads Marketing Masterclass
Build, launch and improve Facebook and Instagram ad campaigns in 2026.
Grow on social and video
What you’ll learn
- How Meta Ads work across Facebook and Instagram
- Campaign structure, objectives and the ad auction
- Audiences, ad creative, budgets and bidding
- Retargeting, the Meta Pixel and the Conversions API
- Landing pages that turn ad clicks into leads and sales
- Reading ROAS, CPA, CTR and CPC to cut costs
- AIAI in Meta Ads: working with Meta’s automated targeting and AI creative tools
$489.99 + GST4–6 hours + follow-up
Book the Meta Ads Marketing Masterclass -
YouTube and display ads+ AI
Display & Video Advertising Masterclass
Grow a YouTube channel and run display and video ads on Google.
Grow on social and video
What you’ll learn
- Fundamentals of display and video advertising
- Creating and managing a YouTube channel
- The Google Display Network and video ad formats
- Creating, targeting and measuring a display and video campaign
- AIAI in display and video: using AI tools to draft scripts and create ad variations
$489.99 + GST4–6 hours + follow-up
Book the Display & Video Advertising Masterclass -
Content+ AI
Content Marketing Masterclass
Plan content your customers want, then publish it and measure it.
Create content and email
What you’ll learn
- Content marketing concepts and strategy
- Using content research to find opportunities
- Creating a content marketing plan
- Web writing that ranks in search and answers the questions AI tools pick up (AEO)
- Creating, curating, publishing and distributing content
- The success metrics that matter
- AIAI in content marketing: using AI to research, draft and repurpose content, and where it still needs your edit
$489.99 + GST4–6 hours + follow-up
Book the Content Marketing Masterclass -
Email+ AI
Email Marketing Masterclass
Send emails that get opened and clicked, then automate them.
Create content and email
What you’ll learn
- Email marketing fundamentals
- Email marketing strategy
- Email design
- Building an effective email campaign
- Testing and optimising an email
- Automating an email campaign
- AIAI in email marketing: using AI for subject lines, copy and personalisation
$489.99 + GST4–6 hours + follow-up
Book the Email Marketing Masterclass -
Visual content+ AI
Infographic Masterclass
Turn dense information into infographics people read, remember and share.
Create content and email
What you’ll learn
- Infographic trends for 2026: what’s working now
- Visual storytelling techniques for your business
- Designing clear, effective infographics
- Quick, on-brand designs with Canva templates
- Live Q&A with a UI expert
- AIAI tools for designing infographics faster
$489.99 + GST4–6 hours + follow-up
Book the Infographic Masterclass -
Strategy+ AI
Digital Marketing Strategy Masterclass
Set clear objectives and turn them into a plan with budgets, channels and KPIs. Built for owners, managers and team leads.
Plan and measure
What you’ll learn
- Strategy fundamentals, and digital strategy research
- Setting objectives and KPIs tied to business goals
- Developing a creative strategy and putting it into action
- Mapping and improving the customer journey
- Briefing agencies and auditing campaigns
- Presenting your strategy and reporting ROI to leadership
- AIAI in marketing strategy: using AI for research, planning and analysis
$489.99 + GST4–6 hours + follow-up
Book the Digital Marketing Strategy Masterclass -
Channels and funnels+ AI
Digital Marketing (Channels and Funnels) Masterclass
See how the digital channels fit together, from first click to sale.
Plan and measure
What you’ll learn
- Principles of digital marketing
- Tools for digital marketing
- Setting digital marketing objectives
- Digital research: audience, social listening, competitors and industry
- Digital channels, the buyer’s journey and the sales funnel
- Finding where the funnel leaks, and fixing it
- AIAI in digital marketing: where AI fits across the channels and the funnel
$489.99 + GST4–6 hours + follow-up
Book the Digital Marketing (Channels and Funnels) Masterclass -
Analytics · GA4+ AI
Google Analytics Masterclass
Set up Google Analytics 4 properly and turn the reports into business decisions.
Plan and measure
What you’ll learn
- Web analytics fundamentals, including consent and privacy
- Setting up and configuring Google Analytics 4 (GA4)
- Finding your way around the GA4 reports
- Tracking conversions and events, and setting goals
- Turning analytics data into business insights
- AIAI in analytics: using AI to spot patterns and explain what your reports show
$489.99 + GST4–6 hours + follow-up
Book the Google Analytics Masterclass
Not sure which one fits?
Tell us what you’re working on in a free 15-minute call and we’ll point you to the right masterclass for you or your team.