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Enrolment details
Everything you need to know before you enrol.
The Certified Agile Search Marketing Expert (CASME) is an 11-week online search marketing course from the Institute of Digital Marketing New Zealand, covering SEO, AI search optimisation and Google Ads. Pay online when you enrol, or ask us to invoice you, your employer or a client. The modules, tools and mentors are on the CASME course page.
- Certification
- Certified Agile Search Marketing Expert (CASME), an industry certification from IDNZ
- Length
- 11 weeks, one module a week, about 6–8 hours a week
- Next intake
- Enrolments close
- Price
- $4,789 + GST$5,507.35 incl. GST, locked in for 2026 and 2027
- Format
- Online, with unlimited one-to-one mentoring on your audits and campaigns
- Exam
- Online and proctored: 200 questions in 2.5 hours. The fee is included
- Covers
- SEO, AI search optimisation and GEO (ChatGPT, Claude, Gemini), Google Ads, Performance Max and local SEO
- Funding
- Up to 50% through MCDF for eligible NZ businesses
Start dates
| Starts | Enrol by | Week 11 ends |
|---|---|---|
What $4,789 + GST includes
- 11 search modules in the online portal, one a week
- Unlimited one-to-one mentoring on your audits and campaigns
- Coaching in business, branding and advertising
- The online exam and your CASME certificate, with a LinkedIn badge
- A real internship once your 11 weeks are done
- Post-graduation support as you grow the site or move into a search role
Two ways to pay
Option 1
Pay online now
Pay by card at checkout and your enrolment is confirmed by email straight away.
Enrol and pay onlineOption 2
Pay by invoice
We invoice you, your employer or a client, with a purchase order number if you need one. Suits training budgets, MCDF-funded places and web or marketing teams.
Request an invoiceOr email godigital@id.ac.nz directly
or book a free callEligible New Zealand businesses can get up to 50% of the cost through MCDF. Check your eligibility.
What happens after you enrol
Order confirmation
An email confirming your enrolment arrives as soon as you pay.
Your start date
We confirm your intake with you by email.
Portal and welcome pack
Your login and welcome pack arrive the week before you start.
Pick your website
Your first mentor session sets the website you’ll work on and what to fix first.
Week one
Module 01 opens on the Monday your intake begins.
Enrolment questions
Price, payment, start dates and what happens next. For questions about the course itself, see the CASME course FAQ.
Can CASME be invoiced to my employer or a client?
Yes. Email godigital@id.ac.nz with who the invoice is for, their billing email, a purchase order number if they use them, and the intake you want, and we’ll send an invoice for $4,789 + GST ($5,507.35 including GST). Eligible New Zealand businesses can also get up to 50% of the cost through the Management Capability Development Fund (MCDF).
Which CASME intake suits a website launch or busy season?
Line the modules up with the work. If a site rebuild or launch is coming, start so technical SEO (week 5) lands before go-live. If you have a sale or peak season, Google Ads is week 8, Performance Max week 9 and local SEO week 10. Intakes start on the first Monday of January, March, May, July, September and November, and the start dates table on this page shows when each one ends.
What access do I need before CASME starts?
Ideally, admin or editor access to the website you’ll work on, plus Google Search Console and GA4 for it. A Google Ads account helps from week 8, and you can create one if you don’t have one. You don’t have to spend money on ads to complete the course, and your mentor can help with anything that’s missing.
What happens after I pay for CASME?
Your order confirmation arrives by email straight away, and we confirm your intake. Your portal login and welcome pack come the week before you start. In your first mentor session you choose the website you’ll work on, and module 01 opens on the Monday your intake begins.
Is CASME accredited by NZQA?
No. CASME is an industry certification issued by the Institute of Digital Marketing New Zealand (IDNZ), so StudyLink loans and allowances don’t apply. You finish with work you can show: a keyword map, a technical audit, a Google Ads campaign and a 12-month search strategy, reviewed by your mentor. The certification comparison page explains how IDNZ courses differ from NZQA diplomas.
Where can I see the CASME modules and tools?
The CASME course page lists all 11 modules, from keyword research and technical SEO to AI search optimisation and GEO, Google Ads, Performance Max and local SEO, with what you build each week, the tools you use and your mentors. To talk it through first, book a free 15-minute call.
