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Enrolment details
Everything you need to know before you enrol.
The Certified Agile Social Media Marketing Expert (CASMME) is an 11-week online social media marketing course from the Institute of Digital Marketing New Zealand. Pay online when you enrol, or ask us to invoice you or your employer. The platform modules, tools and mentors are on the CASMME course page.
- Certification
- Certified Agile Social Media Marketing Expert (CASMME), an industry certification from IDNZ
- Length
- 11 weeks, one module a week, about 6–8 hours a week
- Next intake
- Enrolments close
- Price
- $4,789 + GST$5,507.35 incl. GST, locked in for 2026 and 2027
- Format
- Online, with unlimited one-to-one mentoring on your posts, ads and insights
- Exam
- Online and proctored: 200 questions in 2.5 hours. The fee is included
- Platforms
- Facebook, X, LinkedIn, Instagram, Snapchat, YouTube and TikTok
- Funding
- Up to 50% through MCDF for eligible NZ businesses
Start dates
| Starts | Enrol by | Week 11 ends |
|---|---|---|
What $4,789 + GST includes
- 11 social media modules in the online portal, one a week
- Unlimited one-to-one mentoring on the content you make
- Coaching in business, branding and advertising
- The online exam and your CASMME certificate, with a LinkedIn badge
- A real internship once your 11 weeks are done
- Post-graduation support as you grow your channels or move into a social role
Two ways to pay
Option 1
Pay online now
Pay by card at checkout and your enrolment is confirmed by email straight away.
Enrol and pay onlineOption 2
Pay by invoice
We invoice you or your employer, with a purchase order number if you need one. Suits training budgets, MCDF-funded places and comms or marketing teams.
Request an invoiceOr email godigital@id.ac.nz directly
or book a free callEligible New Zealand businesses can get up to 50% of the cost through MCDF. Check your eligibility.
What happens after you enrol
Order confirmation
An email confirming your enrolment arrives as soon as you pay.
Your start date
We confirm your intake with you by email.
Portal and welcome pack
Your login and welcome pack arrive the week before you start.
Pick your brand
Your first mentor session sets the brand and channels you’ll create for.
Week one
Module 01 opens on the Monday your intake begins.
Enrolment questions
Price, payment, start dates and what happens next. For questions about the course itself, see the CASMME course FAQ.
How do I get an invoice for CASMME?
Email godigital@id.ac.nz with the name to invoice, the billing email, a purchase order number if your employer uses them, and the intake you want. We’ll send an invoice for $4,789 + GST ($5,507.35 including GST). Eligible New Zealand businesses can also get up to 50% of the cost through the Management Capability Development Fund (MCDF).
When is a good time to start CASMME?
Pick the intake that lets you use the course on something real. If you have a launch, a sale period or a busy season coming, start so the content and campaign modules land in the weeks you plan it: Facebook and Meta ads are week 5, Instagram, Snapchat and TikTok week 8, and video ads on YouTube, TikTok and Meta Reels week 9. Intakes start on the first Monday of January, March, May, July, September and November, and the start dates table on this page shows when each one ends.
What should I have ready before CASMME starts?
Access to the social accounts you’ll work on, or a brand you’d like to build for if you don’t manage one yet. Admin or analyst access to the brand’s Meta Business account helps from week 5. You don’t need to spend money on ads to complete the course, and your mentor can help you set up anything that’s missing.
What happens once I’ve paid for CASMME?
You get an order confirmation by email straight away, and we confirm your intake. Your portal login and welcome pack arrive the week before you start. In your first mentor session you choose the brand you’ll create for, and module 01 opens on the Monday your intake begins.
Is the CASMME certification NZQA-approved?
No. CASMME is an industry certification issued by the Institute of Digital Marketing New Zealand (IDNZ), so StudyLink loans and allowances don’t apply. You finish with work you can show: a content calendar, ad campaigns, video plans and a 90-day social strategy, reviewed by your mentor. The certification comparison page explains how IDNZ courses differ from NZQA diplomas.
Where can I see all 11 CASMME modules?
The CASMME course page lists every module, from social research and content to Facebook, X, LinkedIn, Instagram, Snapchat and TikTok, and YouTube, with what you build each week, the tools you use and your mentors. If you’d like to talk it through first, book a free 15-minute call.
